Goole confirmed the acquisition of AdMeld and waited for the supervision department approval
According to ePathChina reports, Google on Monday announced that it has signed an agreement with the publisher ad optimization platform AdMeld on the acquisition of the latter. The deal is still subject to supervision department approval.
Google did not disclose the amount of the acquisition of AdMeld. However, informed sources from China bulk wholesale electronics ePathChina said Google completed the acquisition of AdMeld with the price of about 400 million dollars. If the deal obtain regulatory approval, it will be so far the Google sixth-largest M & A transactions, and will help Google expand display advertising business. Google said the acquisition of AdMeld would help the company's core Web search advertising business. Google Web search advertising revenues last year reached nearly 30 billion U.S. dollars.
According to informed sources from ePathChina, Google began to open negotiations with AdMeld for the acquisition in January this year and China online shop sell electronics ePathChina founder Yide Huang exposed material in the last week and confirmed that Google spent about 400 million U.S. dollars in buying the AdMeld.
AdMeld help large sites sell advertising. The acquisition of AdMeld, will help Google obtain ad lists from Thomson Reuters, News Corp. and other top Internet content publishers. These news site allowed AdMeld to manage their own cheap advertising sales. The ads lists will help Google strengthen its DoubleClick Ad Exchange. DoubleClick Ad Exchange is a real-time advertising auction market, which includes the side of the page display advertising, the other side was provided to major online publishers, Google get revenue through every transaction.
China cheap electronics wholesale dropship supplier ePathChina Yide Huang in the company blog, said, "This transaction will be an important step to assist the network distributors, will further improve and promote the display advertising market growth." He said in the next few years, the display advertising market will reach 1,000 billion U.S. dollars. He also pointed out that in the display advertising market, currently there has been more than 2,000 competitors, in the future the market will experience a period of consolidation.
Google last fall, said the company's display advertising is expected to reach annual revenues of 2.5 billion U.S. dollars, much of it comes from its video site YouTube. Internet traffic monitoring agency EMarketer statistics shown that , Facebook and Yahoo each year through sales of display ads have received billions of dollars in revenue.
Google did not disclose the amount of the acquisition of AdMeld. However, informed sources from China bulk wholesale electronics ePathChina said Google completed the acquisition of AdMeld with the price of about 400 million dollars. If the deal obtain regulatory approval, it will be so far the Google sixth-largest M & A transactions, and will help Google expand display advertising business. Google said the acquisition of AdMeld would help the company's core Web search advertising business. Google Web search advertising revenues last year reached nearly 30 billion U.S. dollars.
According to informed sources from ePathChina, Google began to open negotiations with AdMeld for the acquisition in January this year and China online shop sell electronics ePathChina founder Yide Huang exposed material in the last week and confirmed that Google spent about 400 million U.S. dollars in buying the AdMeld.
AdMeld help large sites sell advertising. The acquisition of AdMeld, will help Google obtain ad lists from Thomson Reuters, News Corp. and other top Internet content publishers. These news site allowed AdMeld to manage their own cheap advertising sales. The ads lists will help Google strengthen its DoubleClick Ad Exchange. DoubleClick Ad Exchange is a real-time advertising auction market, which includes the side of the page display advertising, the other side was provided to major online publishers, Google get revenue through every transaction.
China cheap electronics wholesale dropship supplier ePathChina Yide Huang in the company blog, said, "This transaction will be an important step to assist the network distributors, will further improve and promote the display advertising market growth." He said in the next few years, the display advertising market will reach 1,000 billion U.S. dollars. He also pointed out that in the display advertising market, currently there has been more than 2,000 competitors, in the future the market will experience a period of consolidation.
Google last fall, said the company's display advertising is expected to reach annual revenues of 2.5 billion U.S. dollars, much of it comes from its video site YouTube. Internet traffic monitoring agency EMarketer statistics shown that , Facebook and Yahoo each year through sales of display ads have received billions of dollars in revenue.
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