You probably already have a really good website that is laid out well, colourful and has great content. But there is one problem and that is the fact it is only written in one language, English. This is great if you only want to target English speaking customers but what if you want to go further? What if you want to expand your business and look for new clients or customers further afield? If this is the case then a translation agency is probably one of the best bets you have to making sure your content is well written and stands out in other countries and cultures too.

English is one of the most commonly spoken and written languages but this does not mean that other languages, and therefore customers, should just be brushed aside. By using the services of a translation agency you can quickly and easily get your website content translated into whatever language you want. For example China is one of the fastest growing countries in terms of new business and wealth of economy. If you decided to make your business and products more accessible to the Chinese market this would open up countless opportunities for you. Translating your website content gives you a much greater chance of gaining a bigger share of a current market or even a foot in the door to a share in a new market, say China. Businesses that have the capacity to reach these markets risk wasting a real opportunity by not taking the plunge and diving into something new.

Using a translation agency can clearly get your business more customers in terms of volume but it can also get you different types of customers in terms of demographics. There are so many cultures and languages across the world that you cannot expect every single person or customer to be exactly the same. There are likely to be so many people out there who you might not have even considered but could still have a genuine interest in the sort of products or service you provide. Fewer opportunities will be missed this way and you will get a much greater number of satisfied customers if your website content can be changed at the click of a button by consumers. This makes life much simpler and easier for them and at the end of the day less hassle means more business and higher customer retention rates. This is obviously going to make you more cash in the long run - what more could you ask for?

Just because your main competitors are not using a translation agency for their websites does not mean you should avoid it too. In fact you should be doing the opposite and getting ahead of the game.

If all this is not enough your brand image and quality is going to increase too. The more customers you can reach, and the more customer needs you can meet by translating your website content using a translation agency, the more well-known and trusted your brand image will become. This is great because the good thing about a brand name and logo is that it is the one thing that does not need translating - it looks good in any language!