Ensuring that your retail store survives the current financial difficulties can be very tough with hundreds of retail stores closing in towns and cities across Britain every week. The only way to survive is to make sure your business stays competitive in every way and this includes having an online presence. Having a retail store is a huge financial commitment so your business can not afford not to have an ecommerce website. Depending on the type of business you have may depend on the ecommerce solution but for most businesses an online presence is vital. Below are just a few reasons why an ecommerce solution can help your retail store.
Additional Sales Tool
Traditional marketing methods are still of course necessary to promote your business, but internet marketing can generate interest to both the high street store and the website through the use of email marketing campaigns, SEO and promotional codes. By getting users to sign up to the newsletter, you can directly target them in the future through in store and online promotions. This extra sales tool can easily be monitored so you can take account of the trends of what people are looking at and also purchasing on your site. This sort of information is much more difficult to monitor in a retail store and through traditional marketing methods.
Another Revenue Stream
Generating revenue through your existing retail store is the aim of any high street store but the revenue generated through the ecommerce solution can make a big difference. Some companies have chosen to sell their retail store to solely focus on the income generated from the website as there are much lower running costs involved and you can run the business from a skeleton staff. It can also work perfectly in conjunction with each other and through promoting the store through the ecommerce solution.
Different Target Market
Whilst also having a website that continues to focus on the target market of your current retail store, a skinnable solution can be a great idea so your business can target another sector of the market. Through having a different company name and brand image, your business can appeal to a different and much larger market. The skinnable ecommerce solution may even uncover a target audience that you have not previously targeted but could bring in much more revenue and make your rethink the direction of your current retail store.
At Advansys, we have the knowledge and experience to make sure your ecommerce solution runs perfectly in conjunction with your retail store and also promoting to ensure its success. Our years of experience and wide range of clients means that we are confident in bringing your business the conversions you crave. For more information on all of our ecommerce solutions and learn more about the transition from retail store to ecommerce solution, please visit Advansys.com or contact us direct.
Additional Sales Tool
Traditional marketing methods are still of course necessary to promote your business, but internet marketing can generate interest to both the high street store and the website through the use of email marketing campaigns, SEO and promotional codes. By getting users to sign up to the newsletter, you can directly target them in the future through in store and online promotions. This extra sales tool can easily be monitored so you can take account of the trends of what people are looking at and also purchasing on your site. This sort of information is much more difficult to monitor in a retail store and through traditional marketing methods.
Another Revenue Stream
Generating revenue through your existing retail store is the aim of any high street store but the revenue generated through the ecommerce solution can make a big difference. Some companies have chosen to sell their retail store to solely focus on the income generated from the website as there are much lower running costs involved and you can run the business from a skeleton staff. It can also work perfectly in conjunction with each other and through promoting the store through the ecommerce solution.
Different Target Market
Whilst also having a website that continues to focus on the target market of your current retail store, a skinnable solution can be a great idea so your business can target another sector of the market. Through having a different company name and brand image, your business can appeal to a different and much larger market. The skinnable ecommerce solution may even uncover a target audience that you have not previously targeted but could bring in much more revenue and make your rethink the direction of your current retail store.
At Advansys, we have the knowledge and experience to make sure your ecommerce solution runs perfectly in conjunction with your retail store and also promoting to ensure its success. Our years of experience and wide range of clients means that we are confident in bringing your business the conversions you crave. For more information on all of our ecommerce solutions and learn more about the transition from retail store to ecommerce solution, please visit Advansys.com or contact us direct.
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