Are you sending wedding business away? Sometimes, without even realizing it, we tend to turn business away.
How? Well, start with your website.
Your site is the first, and sometimes only, contact, a bride will have with your studio.
What does your site say? Is it appealing and inviting? It's natural, once we've had a website designed, to forget about it.
We just sit back and wait for the phone to start ringing.
What if the brides don't call or don't call like they used to? Maybe it's time to take another look at your website.
The main purpose of a wedding photography website is to encourage the bride to pick up the phone and call you.
Are your images up to date? Are they properly color balanced with the correct density? You may not think this is important, but as a bride "surfs" the net, although she doesn't know about color balance, etc.
, she will notice a difference between your images and those on other sites.
If you are not familiar with editing programs like Photoshop, find someone who is, and ask them to help with your wedding images.
What about your text? A bride is interested in how you are going to fill her needs.
Does your text answer her questions? A bride doesn't care what fancy equipment you have, she assumes, that as a professional, you have professional equipment.
She wants to know how you are going to treat her and her family.
Are you going to help her have a beautiful and romantic day? It's up to you to answer her most important question: Why should I hire you versus any other photographer?