Online Marketing Strategies for Small Business - Top 10
What can businesses do to promote themselves online? Well there's probably a hundred or more ways to promote a business online.
But I've got it down to my top 10 online marketing strategies to businesses can use to convert leads to sales.
1.
Online marketing plan: The first thing a business must do before they start mucking around with keywords and social media is to plan.
Every business that either has or wants an online presence must start with a comprehensive online marketing strategy.
2.
SEO: Search engine optimisation is a natural follow on from your online marketing plan.
From your plan you should have worked out who your target audience is.
This will then determine your keywords which you can analyse further to identify the most profitable keywords for your website.
3.
Social media: If you have a small business website but you're not using social media strategies then you only doing a half job for your marketing.
Facebook and Twitter are a great way to promote and market your business.
Thousands of businesses have worked out the marketing power of Facebook but only a handful are using Twitter.
My advice is to learn the marketing power of Twitter and co-ordinate it with your Facebook strategy.
it's not hard.
4.
Images: Google has a specific search function for images.
These images come from somewhere ie websites.
If you sell a tangible product then you it is definitely worth putting images on your website and using image descriptions to describe these with relevant keywords.
You may end up being on the top row of images.
Images can boost website traffic very well, if used sparingly.
5.
Online articles: pretty much what I'm doing now.
Small businesses can write a handful of online articles that link back to their website.
6.
Trust marketing: This is an online marketing philosophy rather than a strategy.
Trust marketing is all about building relationships not flogging a product.
7.
Social bookmarking: These are share sites I suppose you could say.
Submit your website or online articles to social bookmarking sites such as Digg & Reddit and build a following.
8.
Online forums: Research online forums relevant to your industry and post quality submissions.
9.
Pay-per-click advertising: PPC as it is known can be highly effective in your overall online marketing strategy.
Google AdWords and Facebook have very well known PPC platforms that can do great things for small business.
10.
Video for SEO: You don't have to be George Clooney or Meryl Streep.
Using video to promote your business can do wonders for your SEO.
Submit videos to YouTube, don't do the hard sell, rather discuss your services or industry, make it entertaining and include relevant tags.
These are just some online marketing tips for small business to boost their online presence.
I'll end where I started.
There are hundreds of ways businesses can promote themselves on the net.
Pick the ones that you feel you are most comfortable with in terms of your knowledge and your time.
But I've got it down to my top 10 online marketing strategies to businesses can use to convert leads to sales.
1.
Online marketing plan: The first thing a business must do before they start mucking around with keywords and social media is to plan.
Every business that either has or wants an online presence must start with a comprehensive online marketing strategy.
2.
SEO: Search engine optimisation is a natural follow on from your online marketing plan.
From your plan you should have worked out who your target audience is.
This will then determine your keywords which you can analyse further to identify the most profitable keywords for your website.
3.
Social media: If you have a small business website but you're not using social media strategies then you only doing a half job for your marketing.
Facebook and Twitter are a great way to promote and market your business.
Thousands of businesses have worked out the marketing power of Facebook but only a handful are using Twitter.
My advice is to learn the marketing power of Twitter and co-ordinate it with your Facebook strategy.
it's not hard.
4.
Images: Google has a specific search function for images.
These images come from somewhere ie websites.
If you sell a tangible product then you it is definitely worth putting images on your website and using image descriptions to describe these with relevant keywords.
You may end up being on the top row of images.
Images can boost website traffic very well, if used sparingly.
5.
Online articles: pretty much what I'm doing now.
Small businesses can write a handful of online articles that link back to their website.
6.
Trust marketing: This is an online marketing philosophy rather than a strategy.
Trust marketing is all about building relationships not flogging a product.
7.
Social bookmarking: These are share sites I suppose you could say.
Submit your website or online articles to social bookmarking sites such as Digg & Reddit and build a following.
8.
Online forums: Research online forums relevant to your industry and post quality submissions.
9.
Pay-per-click advertising: PPC as it is known can be highly effective in your overall online marketing strategy.
Google AdWords and Facebook have very well known PPC platforms that can do great things for small business.
10.
Video for SEO: You don't have to be George Clooney or Meryl Streep.
Using video to promote your business can do wonders for your SEO.
Submit videos to YouTube, don't do the hard sell, rather discuss your services or industry, make it entertaining and include relevant tags.
These are just some online marketing tips for small business to boost their online presence.
I'll end where I started.
There are hundreds of ways businesses can promote themselves on the net.
Pick the ones that you feel you are most comfortable with in terms of your knowledge and your time.
Source...