The Product Launching Secret That the Gurus Want You to Ignore
If you have a product that you want to launch on-line, make sure that you read this article before you do anything else.
There is a very bad bit of advice that is running rampant around the Internet, regarding product launches and if you read on, you will find out all about it and how to avoid it.
First, let's start with the so-called guru advice that is being spread everywhere.
Most people would recommend that you develop a list or prospects, create a lot of buzz about the product for a few weeks or months until launch day and then once you you launch the product, for a limited time you sell the product for a deep discount to your biggest fans.
This is a GREAT way to make a lot of money in a short time, however, this is a really lousy way to develop sales and build a business for the long term.
Most gurus out there are just collecting money from one seminar promotion to the next or from one huge course launch to the next, offering steep discounts, but then doubling or tripling the cost after the launch.
What if they had a customer that was about to buy, but still wanted more information? What if they had a customer that did not read their email for awhile, but would have purchased the product? Now you have alienated these people and they will probably never buy, seeing that they will now have to pay much more than everyone else did on launch day.
So, what should you do instead? Offer extra bonuses and add-ons to go with the product on launch day.
These items will not be available to anyone else once the launch day is over.
However, you shouldn't change the price of your product.
This will end up rewarding the people that buy early, but the people that want to think about it longer, or read reviews later down the road, will not feel as if they are being overcharged.
There is a terrible precedent that is being set all over the Internet with product launching and if followed with every product, the business owner will only be able to survive by jumping from one launch to the next, having to create an endless stream of content.
All of that can be avoided by taking just a slightly different approach when launch day arrives.
Your customers will thank you and so will your business.
There is a very bad bit of advice that is running rampant around the Internet, regarding product launches and if you read on, you will find out all about it and how to avoid it.
First, let's start with the so-called guru advice that is being spread everywhere.
Most people would recommend that you develop a list or prospects, create a lot of buzz about the product for a few weeks or months until launch day and then once you you launch the product, for a limited time you sell the product for a deep discount to your biggest fans.
This is a GREAT way to make a lot of money in a short time, however, this is a really lousy way to develop sales and build a business for the long term.
Most gurus out there are just collecting money from one seminar promotion to the next or from one huge course launch to the next, offering steep discounts, but then doubling or tripling the cost after the launch.
What if they had a customer that was about to buy, but still wanted more information? What if they had a customer that did not read their email for awhile, but would have purchased the product? Now you have alienated these people and they will probably never buy, seeing that they will now have to pay much more than everyone else did on launch day.
So, what should you do instead? Offer extra bonuses and add-ons to go with the product on launch day.
These items will not be available to anyone else once the launch day is over.
However, you shouldn't change the price of your product.
This will end up rewarding the people that buy early, but the people that want to think about it longer, or read reviews later down the road, will not feel as if they are being overcharged.
There is a terrible precedent that is being set all over the Internet with product launching and if followed with every product, the business owner will only be able to survive by jumping from one launch to the next, having to create an endless stream of content.
All of that can be avoided by taking just a slightly different approach when launch day arrives.
Your customers will thank you and so will your business.
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