Article writing requires an investment of your time or money.
But are you getting a positive return on your investment? If you are not making sales, then your efforts have been wasted.
Here are 3 tips on how to write profit pulling articles.
The final tip will provide you with the best return.
Tip 1: Write articles that are related to specific products or services.
- Too often, the articles are too general.
I know how-to articles are very easy to write.
But make sure the articles are focused on some kind of commercial product or service.
By doing so, you are also pre-qualifying the visitors.
Hopefully, the reader is a potential buyer.
Tip 2: Write about specific problems, but throw in a few good tips.
- There are all sorts of problems you can write about, depending on the niche you are serving.
But don't just write about the problems without giving away a few good tips.
Whet the appetite of the reader, and leave them asking for more.
Tip 3: Drive traffic to a squeeze page, not a sales page.
- Don't drive traffic directly to a sales page.
A sales page serves only one function - either the visitor buys, or he doesn't.
If he buys something, then you are fortunate.
But what if he doesn't want to buy at that moment.
Some people just take longer to make a buying decision.
If the visitor decides not to buy, you are unlikely to see him again.
It's like meeting a potential customer in a meeting and then forgetting to leave your name card! So make sure you capture the contact information of the visitor with a squeeze page.
The sale comes later.