Emergence of Dish Tv in Indian DTH market
Starting of with metropolitan cities like delhi, Calcutta, Bangalore. The stratergy to focus on rural market was the most appropriate one at this stage . Maximum number of the subscribers was in rural markets.
The strategy was quite obivious for so many reasons. Essel group, largest cable operators in the country alone launched DTH services in the country through Dish TV. It had few channels as compared to local cable channels which was more cheaper. Dish tv provides many cheap packages and channel packs as per users requirement.
The biggest channel STAR rejected to provide its channels. So, they planned to go steady and focus on local markets. Training technicians to put antennas on wall or have consumers pay a more than what they were paying to get better picture quality. Even after years, Dish had only 450,000 subscribers, meager in front of all TV user base. Maximum 2 players could have survived in this industry and make some money. Analytics believd that it would remain a niche offering. Approximately 10 years later, with a little over thirty seven million Subscribers & twenty three per cent of households, DTH has successfully met the might of cable TV's with better quality of broadcasting and a cutting edge technology. As they have generated the needed revenue boost to the broadcasters allowing them to invest more funds and follows the expansion strategy.
Dish tv offers many attractive channel packages. Visit us to know dish tv connection price and other dish tv packages. The wheel has not slowed even after the digitization of cable television as well, supported by the government. DTH is adding about 9.5 million subscriber a year, 4 times more than cable additions.
With DTH now giving tough tussle to digital cable operators and now been implemented in forty two cities, the competition will become even close. Experts are of the opinion that the next expansion and upgrade of technology to keep ahead in the race. Many players will still find it difficult to generate cash but at the current rate the industry has a better future than what it started off with. With the industry moving at the unexpected but a decent growth rate . the future of DTH industry relies on the government policies and rising disposable income of subscribers Indian DTH industry is bound to see its best time in coming few years.
Hurry up to book new Dish tv to experiance HD video movies.
The strategy was quite obivious for so many reasons. Essel group, largest cable operators in the country alone launched DTH services in the country through Dish TV. It had few channels as compared to local cable channels which was more cheaper. Dish tv provides many cheap packages and channel packs as per users requirement.
The biggest channel STAR rejected to provide its channels. So, they planned to go steady and focus on local markets. Training technicians to put antennas on wall or have consumers pay a more than what they were paying to get better picture quality. Even after years, Dish had only 450,000 subscribers, meager in front of all TV user base. Maximum 2 players could have survived in this industry and make some money. Analytics believd that it would remain a niche offering. Approximately 10 years later, with a little over thirty seven million Subscribers & twenty three per cent of households, DTH has successfully met the might of cable TV's with better quality of broadcasting and a cutting edge technology. As they have generated the needed revenue boost to the broadcasters allowing them to invest more funds and follows the expansion strategy.
Dish tv offers many attractive channel packages. Visit us to know dish tv connection price and other dish tv packages. The wheel has not slowed even after the digitization of cable television as well, supported by the government. DTH is adding about 9.5 million subscriber a year, 4 times more than cable additions.
With DTH now giving tough tussle to digital cable operators and now been implemented in forty two cities, the competition will become even close. Experts are of the opinion that the next expansion and upgrade of technology to keep ahead in the race. Many players will still find it difficult to generate cash but at the current rate the industry has a better future than what it started off with. With the industry moving at the unexpected but a decent growth rate . the future of DTH industry relies on the government policies and rising disposable income of subscribers Indian DTH industry is bound to see its best time in coming few years.
Hurry up to book new Dish tv to experiance HD video movies.
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