Is Your Pay Per Click Campaign on the Right Track?
Opting for Pay Per Click Advertising is a great way to get your business noticed online. In addition to getting the much needed attention, this tool is an excellent way to convert your potential customers in paying ones. However, it is important that you go about your campaign the right way to achieve comprehensive success. Consider the following -
€ Do you know what Pay Per Click Management Really is?
Also known as sponsored links, these are essentially placed in prominent areas of search pages. To be able to get listed, you will be expected to bid against other companies for search phrases and keywords that are relevant to your offerings. However, you only end up paying when someone actually clicks on your advertisement. If you bid higher, you will appear above other bidders in the sponsored links.
€ Do you know your PPC Objective?
What do you intend to achieve out of the PPC campaign? Do you wish to sell your product or drive traffic to your pages? You may even be using PPC to encourage people to subscribe to your newsletter. Before you start, have clarity about why you are advertising in the first place. This will help you in selecting the right keywords and creating a persuasive copy.
€ Are you on the Right Search Engines?
Before you start bidding, make sure you are doing so on the right search engines. Google and Yahoo! for instance, are among the most popular search engines. These platforms will help generate most interest in your offerings. You can sign up with Google AdWords or Yahoo! Sponsored Search and simply follow the instructions to get your PPC campaign up and about. You will be able to customize your campaign based on geography.
€ What Search Terms do you wish to Advertise With?
The phrases or keywords you bid on should be representative of what your potential customer will type into the search engine when looking for the offerings you provide. Make it a point to be specific and try experimenting with different keywords by using abbreviations, product codes and other everyday terms used for your products and services.
€ Do you have a Budget in Place?
Before you start bidding, have an idea on how much you are willing to spend on your phrases and keywords. Understand that your costs may differ depending on how competitive your market is. All of this will define your ROI and your budget. If you usually spend 5% of the retail price of the product on marketing and sales, work around this and use your conversion rates to identify the amount you will actually spend for the keyword/phrase.
Finally, make it a point to create a copy that is persuasive. Your link will come with a short advertisement, a small amount of text, a heading and a URL. Make sure you focus on providing your customer the information he or she needs to get convinced to click through. With the right kind of approach towards your PPC, you can make sure that your investment provides excellent returns.
€ Do you know what Pay Per Click Management Really is?
Also known as sponsored links, these are essentially placed in prominent areas of search pages. To be able to get listed, you will be expected to bid against other companies for search phrases and keywords that are relevant to your offerings. However, you only end up paying when someone actually clicks on your advertisement. If you bid higher, you will appear above other bidders in the sponsored links.
€ Do you know your PPC Objective?
What do you intend to achieve out of the PPC campaign? Do you wish to sell your product or drive traffic to your pages? You may even be using PPC to encourage people to subscribe to your newsletter. Before you start, have clarity about why you are advertising in the first place. This will help you in selecting the right keywords and creating a persuasive copy.
€ Are you on the Right Search Engines?
Before you start bidding, make sure you are doing so on the right search engines. Google and Yahoo! for instance, are among the most popular search engines. These platforms will help generate most interest in your offerings. You can sign up with Google AdWords or Yahoo! Sponsored Search and simply follow the instructions to get your PPC campaign up and about. You will be able to customize your campaign based on geography.
€ What Search Terms do you wish to Advertise With?
The phrases or keywords you bid on should be representative of what your potential customer will type into the search engine when looking for the offerings you provide. Make it a point to be specific and try experimenting with different keywords by using abbreviations, product codes and other everyday terms used for your products and services.
€ Do you have a Budget in Place?
Before you start bidding, have an idea on how much you are willing to spend on your phrases and keywords. Understand that your costs may differ depending on how competitive your market is. All of this will define your ROI and your budget. If you usually spend 5% of the retail price of the product on marketing and sales, work around this and use your conversion rates to identify the amount you will actually spend for the keyword/phrase.
Finally, make it a point to create a copy that is persuasive. Your link will come with a short advertisement, a small amount of text, a heading and a URL. Make sure you focus on providing your customer the information he or she needs to get convinced to click through. With the right kind of approach towards your PPC, you can make sure that your investment provides excellent returns.
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