Golf apparel has undertaken a complete revamp in the last decade, gone are the days of plus fours, wooly jumpers and high socks.
Golf is no longer seen as a sport for old retired men.
The last decade has welcomed the appearance of a host of exciting young golfing icons and the sponsorship they receive from major world sports and designer brands.
The last decade brought the emergence of a true golfing great backed by one of the world's leading sports brands almost from the moment he hit the golfing scene.
The last decade brought the emergence of a true golfing great backed by one of the world's leading sports brands almost from the moment he entered the golfing arena.
The relationship of a young, ambitious, stylish and athletic golf professional bearing the logo of a company more renowned for producing sportswear than golf wear was a massive success and has been a feature of the fairways ever since.
More and more we are seeing the world's best golfers teaming up with the world leading sports brands and even fashion designers as they all try to get a piece of the lucrative golf market.
The great advantage of this for consumers is an abundance of new cutting edge materials, designs and styles flooding into the golf market.
Base Layers The ideal golfing companion for a cold day, base layer fabric was originally used in American football as a warm layer that would still allow the body to breathe and move during competing.
The highly technical stretch fabric transports moisture away from the skin whilst keeping in heat.
Moisture Transporting Polo Shirts Not just your average polo shirt, golf's top clothing brands are no longer satisfied releasing new styles and colors of polo.
The latest trend is a brand of technical fabrics that will keep your body cool on a warm summers day, some even claim to keep your body a number of degrees cooler than the outside temperature.
Hi Tech Waterproofs Gone are the days of a waterproof acting somewhat like a bin liner, keeping the water out but creating more on the inside through sweat due to a lack of breathability.
The latest waterproofs designed for golf are fully breathable and have the added advantage of being guaranteed for a year, two or even lifetime depending on your choice of brand (and cost).
Funky golf Trousers Bland colors and plain styles are a thing of past at some golf courses, fresh styles by young designers with a noticeable preference for loud colors adorns the younger generation of amateur and professionals.
Plus Fours and Woolen Jumpers Not extinct by any stretch of the imagination but certainly a dying breed.
With more news of World Ranking Top Ten Golfers and Major designer fashion brands teaming up in 2011 the trends set out above are sure to continue.
However, much like the last decade it will be difficult to predict where golf style will be in the future.