Reaching Out to Your Target Audience With a Merchant Loan
Every retail business owner has a target audience.
Depending on the types of goods and/or services offered, one's target audience may consist of females between the ages of 11 and 17, stay at home moms, middle-aged men or any other demographic or combination of demographics you could think of.
Whatever your target audience may be, like many business owners, you may have recently experienced a decline in consumer purchases.
It may seem like cutting costs in all areas would be a great way to offset these consumer cutbacks.
But according to various experts, there are some areas that should not be cut, and advertising is one of them.
"When money's tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising.
Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales-fast," writes Kim T.
Gordon in her article "How to Advertise Now.
" Your usual target audience may just need a little push, a slight reminder that you are there, you appreciate their business and you care about them.
A merchant loan can provide the funds needed to finance such advertisements and marketing strategies.
Experts advise to find out which types of media your target audience is most likely to come across before advertising.
Based on data presented in the 2008 Annual Report on American Journalism, newspaper readership among those 65 and over is almost 75 percent more than that of 35 to 44 year olds.
Therefore placing an ad in a newspaper for a video game store would be useless, as the Entertainment Software Association recently released data stating that the average computer and video game player is 35 years old.
Likewise, if you own a day spa, it would be useless to advertise in a young men's magazine as according to the International Spa Association, the average day spa visitor is 41 years old and 70 percent of all spa users are women.
So where does the merchant loan fit amongst all of this? Funds may be dwindling, but the need to purchase advertising remains.
Business owners can receive a merchant loan of up $500,000 based on their business's monthly credit card sales.
The loan is repaid as a small percentage which is deducted from the business's daily credit card sales, allowing payments to go with the flow of business.
Maybe you need to reach out to your target audience.
If so, the merchant loan might be right for you.
Depending on the types of goods and/or services offered, one's target audience may consist of females between the ages of 11 and 17, stay at home moms, middle-aged men or any other demographic or combination of demographics you could think of.
Whatever your target audience may be, like many business owners, you may have recently experienced a decline in consumer purchases.
It may seem like cutting costs in all areas would be a great way to offset these consumer cutbacks.
But according to various experts, there are some areas that should not be cut, and advertising is one of them.
"When money's tight, the knee-jerk reaction for many entrepreneurs is to cut back on advertising.
Unfortunately, the businesses that stop advertising simply drop out of sight, taking these entrepreneurs from slow sales to no sales-fast," writes Kim T.
Gordon in her article "How to Advertise Now.
" Your usual target audience may just need a little push, a slight reminder that you are there, you appreciate their business and you care about them.
A merchant loan can provide the funds needed to finance such advertisements and marketing strategies.
Experts advise to find out which types of media your target audience is most likely to come across before advertising.
Based on data presented in the 2008 Annual Report on American Journalism, newspaper readership among those 65 and over is almost 75 percent more than that of 35 to 44 year olds.
Therefore placing an ad in a newspaper for a video game store would be useless, as the Entertainment Software Association recently released data stating that the average computer and video game player is 35 years old.
Likewise, if you own a day spa, it would be useless to advertise in a young men's magazine as according to the International Spa Association, the average day spa visitor is 41 years old and 70 percent of all spa users are women.
So where does the merchant loan fit amongst all of this? Funds may be dwindling, but the need to purchase advertising remains.
Business owners can receive a merchant loan of up $500,000 based on their business's monthly credit card sales.
The loan is repaid as a small percentage which is deducted from the business's daily credit card sales, allowing payments to go with the flow of business.
Maybe you need to reach out to your target audience.
If so, the merchant loan might be right for you.
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