Do you have a business website? You know that potential customers are out there looking for what you have to offer, but how do you connect with them? Writing short, informational articles to address the needs of potential clients and marketing them strategically on the web can be a highly effective way to increase business.
If you're eager to use article marketing to connect with customers and stay ahead of your competitors, then get started with these five easy to learn steps: 1.
Hook readers with killer titles.
What would a potential customer be looking for? What are his or her most pressing needs? Write titles that are up-front, catchy, and communicate what you have to offer them.
The key is to get noticed and stand apart from the competition.
Readers have limited time and short attention spans, and are looking to the shortest route to solve their problems.
Give it to them.
2.
Know what's hot.
Try to give readers something new and informative.
Stay ahead of the game by researching your industry for the latest trends, news, and issues.
Visit relevant blogs, forums, and discussion threads to see what people are talking about.
Set yourself apart from the competition by staying at the forefront of what's new in your field rather than giving the same old stale information people can get at multiple sources.
Research and subscribe to significant RSS feeds, as there's always something to learn.
3.
Work keywords to your advantage.
Use SEO and keyword analysis suggestion tools to find out what customers are looking for online.
Make a list and use it to develop your content, but try not to focus on the keywords that are the most competitive.
The goal is to land on the search engine results page when potential clients look for information.
Competition is steep, and strategy is imperative.
4.
Keep it simple.
People are looking for bottom-line information to help them and don't have time or patience to wade through a lot of technical details or language.
If a subject is just complicated, try to break it down into its most basic parts and write conversationally to inform.
Though your expertise might be impressive, it's more important to connect with potential customers and earn their trust than to write a thesis.
Write in plain English and don't risk losing a reader's interest with big words or lengthy explanations.
Achieve this and they will be drawn to click on your resource box in droves.
5.
Submit, submit, submit.
There's no rule against submitting to multiple publishing sites, so use every leading article submission site out there.
Research the most popular to increase your visibility quickly.
Remember to learn the rules posted by each of these and follow them exactly.
Rejected submissions reach no one.