One of the most common questions I get about twitter is what is the point of twitter? Well, at first I had a tough time explaining that to potential twitter users. But, the more I use it I can really tell you in detail what the point of twitter actually is. So, in this article I intend to do just that.

I want to share with you the power of twitter and why you should be using it in your marketing efforts.

First, twitter is a fantastic way to build relationships. Building relationships, in my opinion, is one of the most beneficial ways to build your business. If you're not building good relationships you are not building a strong business. So, in my opinion one of the great points about using twitter is the use of relationship building. You can really connect to your potential customer and client using this platform.

Next, it is a fantastic way to drive traffic. Twitter is a booming platform right now. Thousands upon thousands of people are starting to use twitter every day. So, you have the potential to connecting with thousands of people if you build your follower base. So, twitter is a fantastic way to drive traffic to your sites. But, twitter is not a platform that should be used for spam. Twitter is a platform that should be used to build relationships. And from those relationships will come traffic.

Finally, twitter is a great way to get sales. In the process of building relationships and driving traffic, the sales will follow. There is an old saying that that goes like this; people buy from people they know, like and trust. With twitter it makes it very easy for people to know, like and trust you. So, if you use twitter the right way, that is to build relationships, you will naturally get sales from twitter.

As you can see, I put the focus on building relationships when it comes to twitter. In my opinion, that is the point of using twitter. To build relationships. The more relationships you can build, the more money you will make using the twitter platform.