For a sports organization or a team to be prominent among its competitors, logos are considered to have a high importance. It is known by all that a logo is an essential element that is used to brand the company in a more fashionable and modern way; and once your logo succeeds in the market, it can be used in different marketing mediums as well. Just as every other logo out there helps a brand to compete strongly with its competitors, a sports logo design would do the same. For a sports team to be remembered more by its fans, it has to have a trademark that makes it easy to position the brand in customers mind. Most of the professional teams own a sports logo. For e.g. The Chicago Bulls has an angry red bull as part of its logo; Indiana Colts is very well known for its iconic blue - embossed horseshoe. Hence, using some sort of unique image in your logo will associate your brand with the personality of the character in your logo and resulting in a unique design over all. Just as a successful team requires different elements such as hard work, cohesiveness among team members and mutual understanding to win the game, a successful logo also requires some unique elements that can make the design stand - out from others. Let's discuss those elements in detail...
- Go for Bright and Bold Colors
Sports are all about adrenaline and enthusiasm; therefore, its logo should also depict the same characteristics. Colors like red, orange, yellow and blues are considered as bright and energetic. In some cases, a sports team uses their nation's flag as their logo design which is actually a smart move as it gets easy for people to remember and works in both ways i.e. displaying patriotism for the nation and depicting harmony and togetherness among the team.
- Appropriate Fonts
The name of your team or sports organization should be visible in the logo; therefore, use fonts that are attractive as well as readable. Fonts like Ariel and Times New Roman are considered to be used commonly. Create a logo that is attractive as well as self - explanatory about the characteristics of the team.
- Use sports - oriented Images & Symbols
If a sports organization decides to create an image or symbol based logo, then images that associate with values like strength, courage and passion should be used. Such images would include characters like eagles, hawk and lion. Using these images would depict determination and energy of the respective teams.
- Creative Design:
A sports logo design should be timeless; logos definitely change from time to time and it gets difficult for the firm to change it frequently if the design wasn't given considerate thought in the beginning of the business. Therefore, when a sports organization or team is formed, a logo should be made in the start & be given extensive care in designing so that a new brand identity can be set up.