Article Marketing Tips - Send More Traffic to Your Website in 6 Easy Steps
- Optimize your articles.
First thing that you need to accomplish is to ensure that your articles are keyword-rich and that they'll show up on relevant listings.
This is very, very important.
Obviously, your articles will not be read if people online are finding it too difficult to locate them.
So, make them search engine-friendly.
Make use of relevant keywords together with similar terms and phrases.
You need to convince the search spiders that your content is relevant to the keywords that you're targeting in order to secure better placements for your copies. - Get your articles noticed.
The second step is to ensure that your articles will be noticed when they show up with other articles on search page results.
This will happen if you make use of attention-grabbing titles.
There are so many ways to make your titles catchy.
You can either make them benefit-driven or thought-provoking.
You can also make them very descriptive or write them in a way that you can target the emotional hot buttons of your prospects. - Talk about topics related to your business.
You would want to attract only those individuals who are most likely to do business with you.
So, stick with topics that are relevant to your ebusiness or to the products that you sell.
By this, I simply mean do not talk about picture frames if you're selling digital cameras. - Properly educate your readers.
Make it a point to load your articles with in-depth information.
You would want to make sure that they're very informative and useful to the eyes of your target audience.
This is not only to help them out but also to showcase your expertise in your niche.
If you can convince these people that you're an authority in your chosen field, it will get a lot easier for you to convince them to do business with you later on. - Ensure that your articles are reader-friendly.
Write your articles while keeping the preferences and level of comprehension of your target audience in mind.
Avoid using highly technical terms or complicated paragraphs if you think that this will make it harder for your readers to understand your content.
Also, make your articles relatively short, to the point, and easy to skim through.
Breakdown your articles into short paragraphs for easy reading. - Get more people to click through your resource box.
You can increase the number of your clickthrough rate if you make your resource box enticing.
I would suggest that you tell your readers who you are and give them valid reason to trust you.
Then, make use of benefit-driven call to action.
Insert your site's URL using anchor texts and offer freebies for those people who will act on your favor.