Many Competitors, But a Big Difference
In light of the latest economic conundrum, many consumers are shying away from the name brand clothing they were drawn to prior to these troubles. Now, America is turning over a new leaf as it pertains to the mindset of today consumers. Customers of many upper-class retailers are now making the transition to the Targets and Wal-Marts of today. It is clear that Americans are feeling the strain from the economy and in reaction to it, they are being transformed into "value-minded shoppers".
Because of this rather rapid change in the perspective of consumers, many small, even large, businesses have been forced to close their doors. Even worse, some smaller businesses are even price gouging to make up for the lost customer traffic. Perhaps they make that one sale that shoots their profit through the roof, but as great as that sounds, it is a very short sided, and quite probably disastrous, view on business.
The reality of it is, the same consumers that were purchasing last year, are purchasing this year. Perhaps at a different rate or quantity, but they are still there. Especially the consumers in the medical field. Scrubs are an essential uniform for 90% of the individuals with a medical profession, so they are constantly purchasing uniforms. They are just doing a little more research before they make that purchase decision. Things like pricing and quality, often times a combination of two, have become extremely important. Whereas a year or two ago, quality would have take precedence and price a back seat to it.
This is the mind set that Stratt Apparel, the newest online scrub retailer has built their business plan around. They plan on surviving by taking a not-so-typical stance on pricing. Many big names in the scrub world demand a high premium for their products. Now, with that said, retailers are free to price their products at whatever level they would like, but the manufacturer reserves the right to deny product to that retailer if they feel they are tarnishing their name by slashing MSRP prices. This is business, however, and there are just some matters that simply can't be pushed. Well, maybe not. At least this is what Stratt Apparel is doing. They are riding that gray line in pricing that keeps them under the radar, but allow them to sell to consumers at a great price.
The problem is getting the word out in an industry that is so heavily populated with uniform suppliers. Word of Mouth is something they plan on relying on heavily. Though this is one of the slowest methods of advertising, it is also one of the most effective. They will continue to operate with no plans of slowing down. "It makes us feel good to offer consumers products they need, at prices they can afford!".
So, with that said, if you are in the medical field and are uncertain as to where to shop for your next set of scrubs, lab coats or any other line of medical requirements, check out Stratt Apparel. You can find them online by going to [http://www.strattapparel.com] or calling them at 920-233-2470. They are ready and happy to assist you.
Here's to businesses being successful and here's to Stratt Apparel for their ground breaking efforts!
Stratt Apparel - Put On Some Scrubs!
Because of this rather rapid change in the perspective of consumers, many small, even large, businesses have been forced to close their doors. Even worse, some smaller businesses are even price gouging to make up for the lost customer traffic. Perhaps they make that one sale that shoots their profit through the roof, but as great as that sounds, it is a very short sided, and quite probably disastrous, view on business.
The reality of it is, the same consumers that were purchasing last year, are purchasing this year. Perhaps at a different rate or quantity, but they are still there. Especially the consumers in the medical field. Scrubs are an essential uniform for 90% of the individuals with a medical profession, so they are constantly purchasing uniforms. They are just doing a little more research before they make that purchase decision. Things like pricing and quality, often times a combination of two, have become extremely important. Whereas a year or two ago, quality would have take precedence and price a back seat to it.
This is the mind set that Stratt Apparel, the newest online scrub retailer has built their business plan around. They plan on surviving by taking a not-so-typical stance on pricing. Many big names in the scrub world demand a high premium for their products. Now, with that said, retailers are free to price their products at whatever level they would like, but the manufacturer reserves the right to deny product to that retailer if they feel they are tarnishing their name by slashing MSRP prices. This is business, however, and there are just some matters that simply can't be pushed. Well, maybe not. At least this is what Stratt Apparel is doing. They are riding that gray line in pricing that keeps them under the radar, but allow them to sell to consumers at a great price.
The problem is getting the word out in an industry that is so heavily populated with uniform suppliers. Word of Mouth is something they plan on relying on heavily. Though this is one of the slowest methods of advertising, it is also one of the most effective. They will continue to operate with no plans of slowing down. "It makes us feel good to offer consumers products they need, at prices they can afford!".
So, with that said, if you are in the medical field and are uncertain as to where to shop for your next set of scrubs, lab coats or any other line of medical requirements, check out Stratt Apparel. You can find them online by going to [http://www.strattapparel.com] or calling them at 920-233-2470. They are ready and happy to assist you.
Here's to businesses being successful and here's to Stratt Apparel for their ground breaking efforts!
Stratt Apparel - Put On Some Scrubs!
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