Build Strong Lead Lists Using Article Marketing
Over the past few years, article marketing has become one of the most effective ways to generate leads online.
This type of online advertising involves articles that are submitted to article syndication sites.
Once the site posts these articles, other sites can reprint the articles or they can create links back to your article.
Readers can visit your website through links in your articles, either through HTML links in the body of the article or links in the resource box at the end.
If your article is reprinted, the syndication site typically requires the reprinting site to include your byline and retain any links.
When submitting articles to article syndication sites, you have to be sure that the content that you're submitting is good.
Good articles are well written, grammatically correct and free of spelling and typographical errors.
And of course, they must be informative and include content that is useful to readers.
For example, if you are promoting an online accounting business, you can write articles giving tips on how to avoid being audited.
The articles should also not be too long: the ideal length for online articles is 400 to 600 words.
Just as important as creating good content when article marketing is including the right keywords in the text so that it would rank high on search engine rankings.
You have to use keywords and phrases that people are searching for but are not so popular that your article would be buried in a deluge of search results.
Hence, you have to research the effectiveness of the keywords you're planning to use.
The more effective the keywords, the more likely it is that your article can achieve high rankings.
However, be careful not to overuse keywords in the article (a practice called keyword stuffing) since it may result in Google banning your site from its search engine.
Keep in mind, however, that while generating good articles is important, even the best article is ultimately a failure if it does not inspire readers to click on the link back to your site.
After all, generating traffic to your site is the reason you wrote and submitted the article in the first place.
The best way to get people to navigate back to your site is to offer them free content if they sign up and provide their e-mail address.
For example, you can offer free reports with helpful tips or, if you are offering information products, excerpts from e-books or freeware samples of software.
Finally, an effective article marketing campaign also hinges on submitting your content to the best article syndication sites.
To find the best syndication sites, you can subscribe to Google Alerts for your keywords and the service will provide you with regular alerts for web pages, blog posts and news articles or all of these if you pick the Comprehensive option.
Look at the results and find the syndication sites that consistently appear, and then visit the site by clicking on the link.
Sign up for an account and you can immediately begin submitting to the site.
This type of online advertising involves articles that are submitted to article syndication sites.
Once the site posts these articles, other sites can reprint the articles or they can create links back to your article.
Readers can visit your website through links in your articles, either through HTML links in the body of the article or links in the resource box at the end.
If your article is reprinted, the syndication site typically requires the reprinting site to include your byline and retain any links.
When submitting articles to article syndication sites, you have to be sure that the content that you're submitting is good.
Good articles are well written, grammatically correct and free of spelling and typographical errors.
And of course, they must be informative and include content that is useful to readers.
For example, if you are promoting an online accounting business, you can write articles giving tips on how to avoid being audited.
The articles should also not be too long: the ideal length for online articles is 400 to 600 words.
Just as important as creating good content when article marketing is including the right keywords in the text so that it would rank high on search engine rankings.
You have to use keywords and phrases that people are searching for but are not so popular that your article would be buried in a deluge of search results.
Hence, you have to research the effectiveness of the keywords you're planning to use.
The more effective the keywords, the more likely it is that your article can achieve high rankings.
However, be careful not to overuse keywords in the article (a practice called keyword stuffing) since it may result in Google banning your site from its search engine.
Keep in mind, however, that while generating good articles is important, even the best article is ultimately a failure if it does not inspire readers to click on the link back to your site.
After all, generating traffic to your site is the reason you wrote and submitted the article in the first place.
The best way to get people to navigate back to your site is to offer them free content if they sign up and provide their e-mail address.
For example, you can offer free reports with helpful tips or, if you are offering information products, excerpts from e-books or freeware samples of software.
Finally, an effective article marketing campaign also hinges on submitting your content to the best article syndication sites.
To find the best syndication sites, you can subscribe to Google Alerts for your keywords and the service will provide you with regular alerts for web pages, blog posts and news articles or all of these if you pick the Comprehensive option.
Look at the results and find the syndication sites that consistently appear, and then visit the site by clicking on the link.
Sign up for an account and you can immediately begin submitting to the site.
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