Facebook Advertising - A Picture Paints A Thousand Words
If you're used to advertising on search engines then you'll know that the headline is the most important part of your ad.
However with Facebook advertising this dynamiccompletely changes.
The most important part of an ad with Facebook advertising is the image.
Image comes first, then body copy and then the headline.
In fact the ratio is roughly 70% of clicks are due to the image, 20% the body copy and only 10% because of the headline.
Make Your Image Appealing So that means one thing to your Facebook advertising campaign.
You'd better make your image appealing and relevant to your niche.
How do you do that? First of all read the Facebook advertising terms and conditions because they explicitly tell you what sort of images you can and can't use in an advertisement.
For example images that show nudity, or before and after pictures of weight loss are not permitted.
However images that show people exercising to lose weight are ok.
Once you've read the terms and conditions (a one minute read), then decide on some images that fall within the guidelines for Facebook advertising.
What Appeals To Your Niche? So think what would appeal to people in your niche? Try a search on Google images with your keywords to see what sort of images appear.
Remember however, in order to use an image you need to obtain permission from the image owner.
Google image ads are not available to use as you please! SplitTest As with Facebook advertising or any other advertising, the key to getting a number of clicks on your ads is to split test.
That means changing one thing at a time, and one thing only in your ad.
Then test that against the original version.
The version of the ad that gets more clicks becomes the new original, and the click through rate on your ad will have slightly increased.
Find Plenty Of Images So get about 30 or so images you have the rights to.
You can buy images from stock photography sites very cheaply.
You could also use images from free image websites as long as you give credit to the image owner, however this is not practical in a Facebook advertisement.
Then split test the images to work out which ones convert the best.
In other words work out which images get the highest click rate.
When you have some reliable statistics, try swapping amongst the best converting images every 48 hours to prevent ad burn out.
With Facebook advertising, when people see the same image repeatedly, they tend to ignore it, so you need a stock of images you know are high converting, to keep up the interest in clicking on your advertisement.
Images are the most powerful part of your ad in Facebook advertising so make sure yours are highly relevant to your niche.
Never change anything in your ad without split testing it first as whenever you change your ad the only reason you should change it is to get a higher conversion.
However with Facebook advertising this dynamiccompletely changes.
The most important part of an ad with Facebook advertising is the image.
Image comes first, then body copy and then the headline.
In fact the ratio is roughly 70% of clicks are due to the image, 20% the body copy and only 10% because of the headline.
Make Your Image Appealing So that means one thing to your Facebook advertising campaign.
You'd better make your image appealing and relevant to your niche.
How do you do that? First of all read the Facebook advertising terms and conditions because they explicitly tell you what sort of images you can and can't use in an advertisement.
For example images that show nudity, or before and after pictures of weight loss are not permitted.
However images that show people exercising to lose weight are ok.
Once you've read the terms and conditions (a one minute read), then decide on some images that fall within the guidelines for Facebook advertising.
What Appeals To Your Niche? So think what would appeal to people in your niche? Try a search on Google images with your keywords to see what sort of images appear.
Remember however, in order to use an image you need to obtain permission from the image owner.
Google image ads are not available to use as you please! SplitTest As with Facebook advertising or any other advertising, the key to getting a number of clicks on your ads is to split test.
That means changing one thing at a time, and one thing only in your ad.
Then test that against the original version.
The version of the ad that gets more clicks becomes the new original, and the click through rate on your ad will have slightly increased.
Find Plenty Of Images So get about 30 or so images you have the rights to.
You can buy images from stock photography sites very cheaply.
You could also use images from free image websites as long as you give credit to the image owner, however this is not practical in a Facebook advertisement.
Then split test the images to work out which ones convert the best.
In other words work out which images get the highest click rate.
When you have some reliable statistics, try swapping amongst the best converting images every 48 hours to prevent ad burn out.
With Facebook advertising, when people see the same image repeatedly, they tend to ignore it, so you need a stock of images you know are high converting, to keep up the interest in clicking on your advertisement.
Images are the most powerful part of your ad in Facebook advertising so make sure yours are highly relevant to your niche.
Never change anything in your ad without split testing it first as whenever you change your ad the only reason you should change it is to get a higher conversion.
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