London Ice Cream Business Grows by 40% With Hotfrog
London Ice Cream Business Grows by 40% with hotfrog
Online Marketing Increases Small Business Customer Base
November 5, 2010 - LONDON - tonibell99, a British ice cream tradition for decades, has grown its business and improved its search engine rankings after posting a profile on hotfrog, the world's largest online business directory. Since regularly updating its presence on hotfrog, tonibell99 has seen a 40 percent growth in its business.
tonibell99 owner Gary Rich maintains that "everybody likes to look first," and user interaction with his hotfrog profile proves it. Since uploading his company's profile, almost half of his customers have stated that they found out about the company through the tonibell99 hotfrog profile page.
"The big challenge for any small business is to find a creative way to increase your profile beyond the local market that already knows you," said Rich. "There are certain free online marketing tools, like hotfrog, that help you to do this and really only take a few minutes."
Online marketing is essential for tonibell99, however one that does not require a large advertising spend is required. hotfrog fits the criteria since it is free, but customizable enough to allow Rich to tailor the online profile to suit his small business needs, as well as enabling him to upload content such as photos. In addition, the hotfrog profile enables tonibell99 to optimise search terms and improve the probability of appearing near the top of search engine rankings.
Phil Robinson, Strategy Director, hotfrog said, "It is really important for small businesses that don't necessarily sell products online to still consider internet marketing as a powerful tool for getting their brand out. Fast, free and easily updated, hotfrog is a great way to increase the online presence of a local business."
Now with more visibility on the web, tonibell99 has broken through the barriers often faced by local businesses and increased its profile nationwide. Keeping the memories of classic ice creams alive, the beloved ice cream truck once limited to London brightens up street parties, birthdays and wedding receptions throughout the entire south of England.
For more information:
Anne Flanagan
Weber Shandwick
+44 207 067 0579
aflanagan@webershandwick.com
About hotfrog
Founded in 2005, hotfrog is the largest global online business directory for small businesses, operating in 36 countries with more than 61 million listings. Owned by Reed Business Information, hotfrog offers intelligent marketing tools helping small businesses easily turn listings into new business leads. Year to date there have been more than more than 21 million visits to hotfrog in UK, helping people find the SMB they need. For more information about hotfrog please visit http://www.hotfrog.co.uk/
Online Marketing Increases Small Business Customer Base
November 5, 2010 - LONDON - tonibell99, a British ice cream tradition for decades, has grown its business and improved its search engine rankings after posting a profile on hotfrog, the world's largest online business directory. Since regularly updating its presence on hotfrog, tonibell99 has seen a 40 percent growth in its business.
tonibell99 owner Gary Rich maintains that "everybody likes to look first," and user interaction with his hotfrog profile proves it. Since uploading his company's profile, almost half of his customers have stated that they found out about the company through the tonibell99 hotfrog profile page.
"The big challenge for any small business is to find a creative way to increase your profile beyond the local market that already knows you," said Rich. "There are certain free online marketing tools, like hotfrog, that help you to do this and really only take a few minutes."
Online marketing is essential for tonibell99, however one that does not require a large advertising spend is required. hotfrog fits the criteria since it is free, but customizable enough to allow Rich to tailor the online profile to suit his small business needs, as well as enabling him to upload content such as photos. In addition, the hotfrog profile enables tonibell99 to optimise search terms and improve the probability of appearing near the top of search engine rankings.
Phil Robinson, Strategy Director, hotfrog said, "It is really important for small businesses that don't necessarily sell products online to still consider internet marketing as a powerful tool for getting their brand out. Fast, free and easily updated, hotfrog is a great way to increase the online presence of a local business."
Now with more visibility on the web, tonibell99 has broken through the barriers often faced by local businesses and increased its profile nationwide. Keeping the memories of classic ice creams alive, the beloved ice cream truck once limited to London brightens up street parties, birthdays and wedding receptions throughout the entire south of England.
For more information:
Anne Flanagan
Weber Shandwick
+44 207 067 0579
aflanagan@webershandwick.com
About hotfrog
Founded in 2005, hotfrog is the largest global online business directory for small businesses, operating in 36 countries with more than 61 million listings. Owned by Reed Business Information, hotfrog offers intelligent marketing tools helping small businesses easily turn listings into new business leads. Year to date there have been more than more than 21 million visits to hotfrog in UK, helping people find the SMB they need. For more information about hotfrog please visit http://www.hotfrog.co.uk/
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