The Transformation And Evolution Of Scandinavian Airlines

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The time period just after the end of World War II was a prime time for new airlines to be born. Scandinavian Airlines is just one example. Scandinavian Airlines, as well as the other fledgling airlines, shared many common traits, among them strength and endurance. Not just anyone can be in charge of an airline and make it operate at a profit. It requires a hard-working, efficient, organized person. Two characteristics that consistently show up in the most successfully run airlines are a readiness to take risks and make innovative decisions. Scandinavian Airlines (SAS) exhibited these traits in 1954 when they became the first airline to operate a trans-polar route between Copenhagen and Los Angeles. By being creative with their pricing and allowing free transit to other destinations in Europe, this trans-polar route became extremely popular with vacationers in the 1950s. Our goal with this article is to share with you a number of absorbing details concerning SAS.rnrnWith the end of the first decade of the 21st century Scandinavian Airlines Systems (SAS) Global was responsible for international air carrier operations. The group of nations known as Scandinavia has the Scandinavian Airlines Systems (SAS). The airlines flies to more than 100 destinations around the globe including points in North America and Asia. The SAS formed the Star Alliance in the 1990's with a group of airlines and is part of the consortium. Brand awareness and marketing is a large portion of the success of any airline. In the mid 1950's Scandinavian Airlines set the world on fire with it's marketing campaigns aimed at increasing it's brand awareness worldwide. A route of air travel flying over the North Pole and ending up on the west coast of the US in Los Angeles California was discovered as they began finding routes to operate in. Scandinavian airlines branded their worldwide "round the world service" with their flights over the North Pole landing in Los Angeles, California. The exact route consisted of originating from Copenhagen and then on to Anchorage, Alaska and to Tokyo Japan.rnrnThe terrorist threats around the world and the 9/11 attaches resulted in increased security. In 2006, the Swedish division of SAS implemented a biometric fingerprint identification system to augment and bolster existing security measures. This particular system is used within Sweden, though, since it was instituted by Swedish SAS. This biometric system is used to make a positive match between luggage and the person who owns it. The biometric ID system is strictly voluntary, since it was launched by SAS Norway in 2006. During the first decade of the 21st century SAS has really identified itself as a world class airline carrier. This is mostly due to the smart business choices and partnership opportunities they have seized. SAS has and always will be an aggressively progressive company in the airline industry. For the good of the company however, they aren't afraid to enter into agreements and partnerships that will benefit the company and it's consumers. The airline industry has been known to be quite brutal, but SAS has weathered those storms and come out on top year after year for more than 6 generations since 1940 or so. Without the help of some key individuals SAS would not be the financially sound company it is today.

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