Building linksWhen you are in the business of providing internet marketing services, it's easy to find huge amounts of information. After an introduction to this marketing industry it becomes clear that you would want to increase your Google page rank, build backlinks and look to retain search engine optimization or seo services.Part of the process, in order to be effective, is to learn how to build in bound links. To get back links of quality is important, as is learning how to get.edu links and other valuation links. It's easy to have information overload. It's more difficult to find worthwhile information, which can be defined as information that implements a route to earning, but not a platform for someone to immediately charge for information that is available on the internet for nothing! How do you know what is worthwhile and how can you identify a platform that hucksters use to for them to earn. and give you nothing of real value in return. When searching for in bound links on "Google" about 156,000,000 results in 0.18 seconds showed up. So how do you know which one of the links is not a rip off while also knowing which links is a link to a worthwhile resource?To make it even more confusing, there are agregators who will introduce you to the theory of providing in bound links and proclaim to be a valuable resource that provide a multitude of links. e.g. If links are not relevant and do not clearly show a nexus to your website you are getting "stinking linking'; not only are they ineffective, but they can decrease your positioning with the search engines. Relevant links are indexed by search engines to determine how your web site is ranked. The higher the rank the more visitors your site will attract; and hopefully it increase your sales proportionately. Search engines will look at your URL (Uniform Release Locator) and you Anchor text. The URL is the site your link will point to and the Anchor text is the visible text of the link.There are inbound and outbound links: the inbound link points to your web page from other sites and an outbound link is located on your site and points to another web page. It is important to realize that the effectiveness of your link building campaign depends more on the quality and relevance of your links then rated on the number of links.Over all, it is of the utmost importance to build relevance between your anchor text and targeted keywords, as well as long tail keywords so that they will be more apt to be picked up by the search engines.For the purpose of this article the anchor text it is sufficient to explain that page rank is an important factor for the search engines to determine page rank. Google takes into account the history of the account, its Universal Resource Locator as well as the number and the quality. It is important to learn how to build your quality links.