Communication for Entrepreneurs - Top 3 Ways Your Credibility is Key to More Cash Flow
Communicating your credibility is what will get small business owners, solo professionals and entrepreneurs noticed.
And it'll bring you more clients and more cash flow, two things we all want more of!This is where you as a solo professional have the edge over the mega marts.
According a surveyof 2,200 U.
S.
and Canadian shoppers by The Verde Group and the University of Pennsylvania's Wharton School Jay H.
Baker Retailing Initiative released in January 2008, the big box stores are experiencing big trouble as a result of just plain bad customer service.
The problems that matter most to customers?Poor communication skills of employees with customers.
When I posted the results of this survey on a networking forum for small business owners, one of the responses was, "This is the start of something great for small and online businesses.
Now the only issue for small biz owners is to get respect, trust and loyalty!" My answer?The way to get respect, trust and loyalty is one word: Credibility.
If you come across as credible to your prospects and you continue to build that credibility in all your communication with them, you'll not only end up with happy customers, you'll get repeat customers who refer you to others, as well.
Building credibility isn't a "get rich quick" scheme-- it takes time to build relationships.
But when you do...
wow.
The benefits are endless.
Credibility is about giving good customer service, even before someone is a customer.
That's why doing business with other small business owners can be an ideal situation: they have the most to gain by providing great service and the most to lose by giving poor customer service.
Think the mega marts are concerned when one person goes across the parking lot to the next store? Nah.
But for many solo professionals, we get excited about even one new customer interested in our products and services.
That one person can lead to big things for a small business owner.
So it's important to treat everyone right and build your credibility with each person you come across.
What can communicating your credibility get you when it leads to landing just ONE new client? 1.
Repeat Business: One happy client is likely to return with checkbook in hand over and over again.
If you continually provide good service, you'll get a customer (and that customer's fees) for life.
2.
Referral Business:When I am thrilled with a product or service, I tell people about it.
One happy client can bring you loads of referral business.
And referrals of course are the best kind of prospectsbecause they already have been told how fabulous you are! 3.
Joint Venture Partners: One happy customer who works in a complimentary capacity as you could be someone you create a partnership with and collaborate on a product or service to give your clients a well-rounded one-stop shopping experience (which will lead to even more happy customers!).
What does all this equal? More Cash Flow! Obviously just one happy client can help you add more to the bottom line every day.
The message is clear: Solo professionals and small business: Pay attention to your credibility!When you do, you see the benefits that come from effective communication.
And it'll bring you more clients and more cash flow, two things we all want more of!This is where you as a solo professional have the edge over the mega marts.
According a surveyof 2,200 U.
S.
and Canadian shoppers by The Verde Group and the University of Pennsylvania's Wharton School Jay H.
Baker Retailing Initiative released in January 2008, the big box stores are experiencing big trouble as a result of just plain bad customer service.
The problems that matter most to customers?Poor communication skills of employees with customers.
When I posted the results of this survey on a networking forum for small business owners, one of the responses was, "This is the start of something great for small and online businesses.
Now the only issue for small biz owners is to get respect, trust and loyalty!" My answer?The way to get respect, trust and loyalty is one word: Credibility.
If you come across as credible to your prospects and you continue to build that credibility in all your communication with them, you'll not only end up with happy customers, you'll get repeat customers who refer you to others, as well.
Building credibility isn't a "get rich quick" scheme-- it takes time to build relationships.
But when you do...
wow.
The benefits are endless.
Credibility is about giving good customer service, even before someone is a customer.
That's why doing business with other small business owners can be an ideal situation: they have the most to gain by providing great service and the most to lose by giving poor customer service.
Think the mega marts are concerned when one person goes across the parking lot to the next store? Nah.
But for many solo professionals, we get excited about even one new customer interested in our products and services.
That one person can lead to big things for a small business owner.
So it's important to treat everyone right and build your credibility with each person you come across.
What can communicating your credibility get you when it leads to landing just ONE new client? 1.
Repeat Business: One happy client is likely to return with checkbook in hand over and over again.
If you continually provide good service, you'll get a customer (and that customer's fees) for life.
2.
Referral Business:When I am thrilled with a product or service, I tell people about it.
One happy client can bring you loads of referral business.
And referrals of course are the best kind of prospectsbecause they already have been told how fabulous you are! 3.
Joint Venture Partners: One happy customer who works in a complimentary capacity as you could be someone you create a partnership with and collaborate on a product or service to give your clients a well-rounded one-stop shopping experience (which will lead to even more happy customers!).
What does all this equal? More Cash Flow! Obviously just one happy client can help you add more to the bottom line every day.
The message is clear: Solo professionals and small business: Pay attention to your credibility!When you do, you see the benefits that come from effective communication.
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