Finders/Keepers: Find and Keep Loyal Customers with How To Videos Let's talk about how to find a create a loyal customer base for your small business.
Step one: Your first video should be a promotional video.
Promotional videos are a means to introduce your company, products and services.
Step two: Follow up with how to videos.
How to videos offer viewers a wealth of information at their fingertips that will serve as constant reference.
Think of it this way: promos attract your viewers; how to videos create trust and rapport which keeps them coming back.
The results? Consistent traffic and potential business.
Here are a few tips when considering ahow to video:

• Think local - One of the obstacles for any local small business is just that: most of their business comes from walk-in customers.
  Facebook and YouTube are worldwide websites that are not geographically targeted.
  It's best to use local resources such as blogs, Twitter, local online directories and other forms of online promotion.
  An online directory can be very useful.
  It's a fact that a well made how to video in your listing will keep people coming back to your profile; create a group of dedicated followers; establish you as an expert in your field and builds credibility.
  
• Offer useful advice - Keep it exciting and original.
  If a customer is working on something and runs into an obstacle, wouldn't it be nice if they turned to your video for guidance? Keep it as short as possible so you don't lose the viewers' attention.
  1 to 2 minutes is ideal.
  
• Keep it fresh - This will keep visitors coming back to find more videos; establish your business as a leader in the industry and help the word about your expertise.
  We recommend at least one video per month.
  If you have the option of adding multiple videos or a channel to your listing or profile, it will become a very good resource and a wealth of information that keeps your audience coming back.
  

Producing a how to video can start around $200-$500 depending on the company and production.
Although is cheaper than most forms of advertising and highly effective, many businesses think of banner ads, tweets and Facebook fan pages first.
How to videos give businesses the opportunity to showcase their fields of expertise and an opportunity to dialogue with customers and potential customers.