12 Things You Need to Know About Facebook Pages
It's obvious that Facebook pages are quickly becoming an essential part of most businesses' marketing strategies.
With Facebook's 800 million active users-half of whom log on daily for an average session time of 55 minutes-having an active Facebook page helps gain tremendous visibility for your business and meets your prospects/community where they are.
12 Things You Need to Know About Facebook Pages 1.
You need to have an account on Facebook in order to create a Facebook page.
The first thing you should know is that you can't create a Facebook Page unless you have already set up a standard Facebook account/profile.
After you set up an account under your own name (NOT your business) you can create as many Facebook Fan Pages as you like.
Don't worry, your fan pages can easily be kept separate from your personal account/profile and they should be.
2.
Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
3.
You can have an unlimited number of Facebook pages.
Currently there is no limit to the number of fan pages you can have.
So you can create a page on as many topics as you like.
Keep in mind, that you also must maintain those pages and be active on them regularly in order to drive traffic and build relationships with your Facebook fans.
An inactive fan page is a dead page.
4.
You can have an unlimited number of fans (Facebook users who "Like" your page).
One of the coolest features of fan pages is that you can have an unlimited number of fans or "Likes".
Your personal profile limits you to 5,000 friends which is usually more than enough for most people but it isn't nearly enough for most businesses.
5.
Facebook Pages are public-anyone can find and view your page whether they are logged into Facebook or not.
This is another fantastic feature that sets Fan Pages apart from personal profiles.
Your profile is only visible to the people whom already have a Facebook account and whom you authorize to have access to your info.
Fan pages are public which is great for your business because they are accessible to everyone on the World Wide Web.
6.
All content posted on your Facebook page gets indexed on Google.
It's very important to keep in mind that whatever is written/posted on your fan page's wall or info section is indexed by Google.
So keep that in mind when you are adding content and use keywords in your posts that are relevant to your niche.
For example, if your page is about heated cat beds then the keyword "heated cat beds" is a good phrase to use regularly in your posts.
But don't overuse the same keyword and use other keywords relative to your niche as well.
7.
You can target your posts by location and language.
If your business is specific to a certain geographic location or language, you can easily target your fan page to only be visible to your specific location and in the language of your choosing.
8.
You can add applications to your page, including your own custom content-video, rich text, graphics, opts-in box and more.
Facebook pages in their default state are pretty worthless but you can customize your page with an almost unlimited number of applications (apps) and third party tools.
You absolutely should customize your page to set you apart from ordinary and boring fan pages and to establish your brand online.
9.
You can add additional administrators (highly recommended).
All you need to do is log in to your page - click Edit Page - click Manage Admins - simply follow the instructions from there.
10.
All administrators have equal rights to administer your page, including adding and removing other administrators (choose with care!).
11.
You can't post content on your Facebook page from your personal profile (unless you use an @ tag from your profile and have your settings for that post set to Everyone).
12.
Select your page title and category carefully as they cannot be changed once set.
It's still very early in the Facebook game, you'd be crazy not to jump in.
The time to start a Facebook page for your business is right now!
With Facebook's 800 million active users-half of whom log on daily for an average session time of 55 minutes-having an active Facebook page helps gain tremendous visibility for your business and meets your prospects/community where they are.
12 Things You Need to Know About Facebook Pages 1.
You need to have an account on Facebook in order to create a Facebook page.
The first thing you should know is that you can't create a Facebook Page unless you have already set up a standard Facebook account/profile.
After you set up an account under your own name (NOT your business) you can create as many Facebook Fan Pages as you like.
Don't worry, your fan pages can easily be kept separate from your personal account/profile and they should be.
2.
Your Facebook page will be tied to your personal profile as the admin of your Facebook page; however, only you and Facebook know the connection exists.
3.
You can have an unlimited number of Facebook pages.
Currently there is no limit to the number of fan pages you can have.
So you can create a page on as many topics as you like.
Keep in mind, that you also must maintain those pages and be active on them regularly in order to drive traffic and build relationships with your Facebook fans.
An inactive fan page is a dead page.
4.
You can have an unlimited number of fans (Facebook users who "Like" your page).
One of the coolest features of fan pages is that you can have an unlimited number of fans or "Likes".
Your personal profile limits you to 5,000 friends which is usually more than enough for most people but it isn't nearly enough for most businesses.
5.
Facebook Pages are public-anyone can find and view your page whether they are logged into Facebook or not.
This is another fantastic feature that sets Fan Pages apart from personal profiles.
Your profile is only visible to the people whom already have a Facebook account and whom you authorize to have access to your info.
Fan pages are public which is great for your business because they are accessible to everyone on the World Wide Web.
6.
All content posted on your Facebook page gets indexed on Google.
It's very important to keep in mind that whatever is written/posted on your fan page's wall or info section is indexed by Google.
So keep that in mind when you are adding content and use keywords in your posts that are relevant to your niche.
For example, if your page is about heated cat beds then the keyword "heated cat beds" is a good phrase to use regularly in your posts.
But don't overuse the same keyword and use other keywords relative to your niche as well.
7.
You can target your posts by location and language.
If your business is specific to a certain geographic location or language, you can easily target your fan page to only be visible to your specific location and in the language of your choosing.
8.
You can add applications to your page, including your own custom content-video, rich text, graphics, opts-in box and more.
Facebook pages in their default state are pretty worthless but you can customize your page with an almost unlimited number of applications (apps) and third party tools.
You absolutely should customize your page to set you apart from ordinary and boring fan pages and to establish your brand online.
9.
You can add additional administrators (highly recommended).
All you need to do is log in to your page - click Edit Page - click Manage Admins - simply follow the instructions from there.
10.
All administrators have equal rights to administer your page, including adding and removing other administrators (choose with care!).
11.
You can't post content on your Facebook page from your personal profile (unless you use an @ tag from your profile and have your settings for that post set to Everyone).
12.
Select your page title and category carefully as they cannot be changed once set.
It's still very early in the Facebook game, you'd be crazy not to jump in.
The time to start a Facebook page for your business is right now!
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