Date: 28/6/2011 Venue: Westside Internet City The young 'New-bee' Business takes a walk alone on the dangerous cyber streets already bossed-around by the giants of those streets.
As soon as the New-bee takes the Share Alley, he feels someone is following him.
He looks behind and spots Facebook, 'The Hero' throwing an angry smiley to him.
He gets frightened and increases his speed and begins running.
The alley is very dark and the New-bee recognizes that he is walking along the alley, which is not very well known, to him.
The New-bee knows that it will not be an easy stroll down this alley.
Suddenly, he sees a shadow and stops there.
Who is that now? It is Twitter, 'The Birdie', who seems very sweet but has the dynamite of users hidden under it.
Pinterest, 'The Sharpie' and LinkedIn, 'The Boss' accompany the Birdie.
As the New-bee goes deeper down the alley, he recognizes that the controllers of this alley are coming to get him one by one.
He tries to move slowly as Mr.
YouTube and Mrs.
Instagram's gang now follow him.
Is that the end? Does New-bee get eaten? Not yet.
Out of nowhere, something comes out of from the skies above, moving like boss in the social media alley.
Who is it? The New-bee is scared and hopes that it is not another giant hoping to eat him up.
Who could it be? The newcomer instantly comes and fetches the New-bee and puts him in the safe place.
Who is this Super man? It is our beloved Google+.
You might think of Google+ as other networking sites which take up too much of your time and give too little in return.
Well, you are wrong.
Google+ has redefined itself in the social networking world over a period.
Now, it has become a name that people can associate their lives with.
Google+ was launched at the perfect timing.
It came at the time when it had learned and watched the development and rise of Facebook.
Facebook came into being 6 years before Google+ and by that time, many social networking sites have learned immensely from how Facebook has developed itself.
This learning experience gave Google+ the chance to be much more efficient, user friendly and modern.
For instance, when Facebook came into being, Tablets or Smart phones did not exist.
However, at the time of Google+ they were the most recent trend and so Google+ could integrate mobile apps and platforms from the beginning, instead of trying and adapting to the new trend, like Facebook.
It took more than $550 million to create the platform of Google+ and technology that was required in its development.
Even after so much of effort and investment, people were suspicious and reluctant to this new change.
Facebook began adapting defensive strategies to compete with Google+.
It began exploring the mobile app market and started its development into it with integrating mobile apps into Facebook.
After 2 years of immense competition between these two platforms, Google+ is now accepted as a worthy competition to Facebook.
Google+ has now more than 602 million users and it is still growing.
Between June to March 2013, the growth of Google+ was 33% Facebook is the No.
1 networking site but businesses have a great opportunity of social media integration by using Google+ along with Facebook.
Most companies are missing this opportunity as they do not realize the market appeal, which the combination of Google+ and Facebook might give them.
Why should businesses use Google+? The following are some of the reasons why businesses should start incorporating Google+ in their marketing campaign: 1.
Amount of users Google+ is now the 2nd largest networking website.
It currently has more than 600 million users who have registered to it.
That is a lot of users and one thing is for sure that some of these registered users of G+ are one of your clients!So, businesses should not delay the usage of Google+ to create a killer marketing campaign.
2.
Increasing the brand visibility In the internet-marketing search results ranking really matters.
Using Google+ as a business or a brand name will help you to achieve greater visibility of your brand and an improved search results ranking.
You can easily create the brand identity of your business on the internet by appearing in the top results of the search engines and Google+ can greatly help you in that.
In Google+, your updates would be seen by everyone and not just your followers; unlike many social networking websites.
So, businesses should be worry about their brand visibility when it comes to Google+ 3.
Powerful integration Are you familiar with Google? Well, everyone is! Everyone using the internet knows about what Google is and its programs like Picasa, Gmail, Chrome and YouTube.
They do not need any kind of an introduction and businesses dream about getting recognition on platforms like these.
The good news is that Google+ is well connected and incorporated with these components of the Google family.
This means that your business now has a chance of getting recognition on these prestigious channels to build the most exciting marketing campaign you have ever imagined.
There is a cherry on top of this cake as well.
If people like any of your content their votes would show on Google+, which will also reflect your popularity in the Google search results.
You will also credit if you bring people to use Google.
So, for a business Google+ is packed with advantages.
4.
The ease of marketing Google has integrated Google Places with Google+, which will give tremendous advantages to the businesses, which are using Google+.
So now, if clients want to check your business, they can easily do it through your Google+ page.
And guess where it shows up?Right in Google's search results.
It is pretty amazing, right?Plus, there is an extra reason for you to use Google+.
It will not only give you an online networking page but will also enable your customers to locate your business through your Google+ page and also find your business in the Google search results.
5.
Google Hangouts Google+ is not only a networking platform, but it is a complete networking solution for individuals as well as businesses.
Google+ enables you to interact with your clients face to face in small groups online.
How is it possible? Through Google Hangouts! This feature is the key of Google+ and is integrated in the G+ platform from day one.
It lets you host online meetings of 10 users.
This is a great advantage to the businesses as it will allow them to have an online platform to communicate with their customers for live feedback, hold conferences, and discuss ideas over continents with their global team and anything else they want to do with it.
And since Google+ comes with an incredible integration of other features and programs of the Google family, you can also incorporate YouTube in your Hangouts for video streaming to unlimited audience.
Google+ is a complete business communication solution and companies can use it a hundred different ways for their own benefit.
6.
The price Companies mostly complain that good online advertising costs a lot of money.
That is not so with Google+.
In aim of Google+ is not to make money as it is already generating $30 billion from its Search advertising and Ad-words.
You can join in and start marketing your business without the tension of spending money for it.
7.
No ads Networking sites incorporate ads to generate revenue for themselves.
Those ads distract the clients from the page of a business.
Google+ does not follow that trend.
Yes, that is true.
Google+ does not have any ads to give you the maximum limelight in front of your clients.
Now, your clients will never be distracted from you.
Google+ is perhaps a newcomer to this huge world of networking platforms, but it has certainly made its mark in this competitive industry.
It really is a hero when it comes to killer marketing!