Article Marketing - Jeff Herring Taught Me These 7 Tips
I've been listening to Jeff Herring, The Article Marketing Guy, for a while now and even signed up for his Hundred Articles in a Hundred Days challenge, but couldn't get myself started.
So I invited Jeff onto a live call to try to persuade me that article marketing was a great idea and how to get started.
Needless to say, Jeff did a great job and this article is a result of promising I would get out there and just do it.
So here goes - thanks Jeff, I'm going to share 7 of the key things I learned from you on the call.
1.
Article marketing is a fantastic and free way to drive traffic to your site.
It will take me around 30 minutes to write this article and it will continue to drive traffic to my site for many months/years to come I hope.
Beats the nano - second of life a tweet has hands down for example.
When people search for information on Google, having your article on a site like EzineArticles.
com means you'll end up higher up the search engine rankings and that means you get more visitors to your site, what you do with them once they get there..
well that's a whole other article (you're right Jeff, the ideas just start coming!).
2.
Not sure how to start with structuring your first article? Jeff suggests trying this simple approach that I'm using here.
Think of 7 tips you'd like to share with readers that will answer a particular question they might have.
For example, here: How Do I Get Started With Article Marketing? Simply jot each idea down as a paragraph heading and then explain what you mean! Your articles need to be easy on the eye and this is a great way to break up the text naturally.
3.
What to write about? For starters you've probably already got loads of stuff you can dig out and re-use.
Old blog posts, newsletters for example.
Use these to trigger ideas and give them a fresh perspective, and there you go, a 300-500 word article.
Or do what I did and interview an interesting person or expert, it will probably give you enough information for at least 10 articles! And as you write the first (as I'm finding), you come up with ideas for the next.
4.
Use your title box well.
Make your first four words really count so that Google will index your article easily.
Forget 'What I learned from Jeff Herring' for example, instead 'Article Marketing: Jeff Herring taught me these 7 tips' will get this article found much more easily by someone looking for information about article marketing or Jeff Herring (and so might be interested in what I do too).
5.
Include your name as a keyword when you submit your article.
This way when people Google you, there'll be loads of references for you and you'll be seen instantly as an expert in your field.
And who doesn't want that? 6.
Where do you submit your articles? EzineArticles.
com.
I'm not putting this in the hope this makes them accept my article - quite simply Jeff says they're the biggest and best, and Jeff knows what he's talking about.
7.
Use your article to 'give' and your resource box to provide a link to your site or some information you'd like them to click on.
Promoting yourself within your article is a great way to get your article rejected by the article directories, and the resource box is a great place to include one, and only one, call to action to ask your readers to take the next step.
Demonstrate your expertise BEFORE you ask someone to find our more about what you do.
I've fallen into the common trap of probably making this article too long, but who cares, it's my first and thank you Jeff for making me do it! Here's to many more!
So I invited Jeff onto a live call to try to persuade me that article marketing was a great idea and how to get started.
Needless to say, Jeff did a great job and this article is a result of promising I would get out there and just do it.
So here goes - thanks Jeff, I'm going to share 7 of the key things I learned from you on the call.
1.
Article marketing is a fantastic and free way to drive traffic to your site.
It will take me around 30 minutes to write this article and it will continue to drive traffic to my site for many months/years to come I hope.
Beats the nano - second of life a tweet has hands down for example.
When people search for information on Google, having your article on a site like EzineArticles.
com means you'll end up higher up the search engine rankings and that means you get more visitors to your site, what you do with them once they get there..
well that's a whole other article (you're right Jeff, the ideas just start coming!).
2.
Not sure how to start with structuring your first article? Jeff suggests trying this simple approach that I'm using here.
Think of 7 tips you'd like to share with readers that will answer a particular question they might have.
For example, here: How Do I Get Started With Article Marketing? Simply jot each idea down as a paragraph heading and then explain what you mean! Your articles need to be easy on the eye and this is a great way to break up the text naturally.
3.
What to write about? For starters you've probably already got loads of stuff you can dig out and re-use.
Old blog posts, newsletters for example.
Use these to trigger ideas and give them a fresh perspective, and there you go, a 300-500 word article.
Or do what I did and interview an interesting person or expert, it will probably give you enough information for at least 10 articles! And as you write the first (as I'm finding), you come up with ideas for the next.
4.
Use your title box well.
Make your first four words really count so that Google will index your article easily.
Forget 'What I learned from Jeff Herring' for example, instead 'Article Marketing: Jeff Herring taught me these 7 tips' will get this article found much more easily by someone looking for information about article marketing or Jeff Herring (and so might be interested in what I do too).
5.
Include your name as a keyword when you submit your article.
This way when people Google you, there'll be loads of references for you and you'll be seen instantly as an expert in your field.
And who doesn't want that? 6.
Where do you submit your articles? EzineArticles.
com.
I'm not putting this in the hope this makes them accept my article - quite simply Jeff says they're the biggest and best, and Jeff knows what he's talking about.
7.
Use your article to 'give' and your resource box to provide a link to your site or some information you'd like them to click on.
Promoting yourself within your article is a great way to get your article rejected by the article directories, and the resource box is a great place to include one, and only one, call to action to ask your readers to take the next step.
Demonstrate your expertise BEFORE you ask someone to find our more about what you do.
I've fallen into the common trap of probably making this article too long, but who cares, it's my first and thank you Jeff for making me do it! Here's to many more!
Source...