One of the best ways to grow and promote a business is to publish informative, quality content and thought leadership. There are many avenues for this, from press releases and public relations to blog posts, bylines, a company website, and more. Often times, businesses have great services and products to promote – and even an idea of what they want to say, but aren't quite sure how to put it in words; this is where professional article writing services become a great asset.

There are many professional article writing services available over the internet through writing services and publication houses, as well as bidding-style platforms. Bidding platforms require businesses to post a writing need over the Web; writers or writing services will then bid for the work by submitting a proposal for review. Since it is the business' decision as to who to hire, it is also up to the business to vet each candidate's qualifications, portfolio, and experience.

Evaluation Criteria for Professional Writing Services

• Experience: Confirm each candidate's level and amount of experience. Have they worked in the field before? With what type of writing are they experienced (writing screen plays is very different than writing a business blog)? Are they a student with academic experience only or a veteran who has written professionally? If a writing service, how many writers do they work with and how do they find them? How do they qualify writers?

• Portfolio: Any legitimate service or candidate should have a work portfolio that you can review to get an initial feel for their quality, style, and experience. Don't be afraid to ask for writing samples if they were not initially submitted as part of the bid – you can also always ask them to complete a writing sample as part of the hiring process

• Timeliness: Confirm turnaround times and deadlines up front – communication is critical. If you hire someone who is unable to meet your deadlines, it could cost you clients and future business

• Communication: Make sure the candidate or professional writing service that you are considering is able to communicate during your business hours and in a way that makes sense. It may be cheaper to work with a service outside of the United States, however, keep in mind that writing not in the native language, combined with different time zones and technology are bound to complicate communications – not to mention quality

Legitimate professional article writing services retain professional, experienced writers who can bring a business' story to life. As with any business writing, the final product should speak to one clear idea and deliver it clearly and concisely so that the material is interesting, useful, and easy to understand.

Writing is an art and properly written material is an invaluable tool to aid in business' promotion and growth.