The directory submission business is in very high demand two reasons: web masters do not have the time or the money to invest into directory submission.
However, the benefits to them are extremely high.
Manual submission can be very time consuming for web masters.
They are focused on maintaining and improving their own businesses, so they often fail to dedicate the time and energy needed for directory submission.
This kind of business entails a lot of research.
Webmasters usually do not have the time to do research on three very important issues.
First, they struggle to distinguish between high and low quality directories.
Second, webmasters have little knowledge of acceptance qualifications.
Lastly, webmasters usually cannot follow up on the progress of the directory submission.
Some may accept the website within one day, but others may take weeks or even months before acceptance.
Web masters can increase their profits tremendously by submitting their websites to directories.
Most webmasters will benefit financially by hiring a directory submitter, and they often pass the savings down to you.
With directories, there are two possible ways that a person can access a certain website.
First, they can go through the directory itself to locate the list of websites.
Second, they can use search engines like Google or Yahoo to find the website.
This is even more likely when a website is accepted into more directories.
Either way, the business benefits from more one-way traffic.
The webmaster saves money through higher rankings and more visibility to customers.