In a sense, it could be implied that Scandinavian Airlines was destined to succeed from it's inception. Their beginnings were humble, sure, but not as humble as some other airlines over the last several years which is why we can say this. It took a Swedish investor and several small local airlines joining forces to create this airline. The result of this merging of forces brought together assets that empowered the company with extra advantages over competition. This meant a fast acceleration into efficient operation with all of the pooled assets, resources and airline infrastructure already in place to add to a fast upbringing. This beginning was anything but a fluke as you can probably see from it's apparent success.rnrnIt is not surprising that SAS was formed as a business partnership involving entities across Scandinavia. World War II ended in 1945 and this company was launched on 1 August 1946, one year later. This period was a new beginning for Europe and the world, so in that spirit such an alliance would be expected. After the formation in August of 1946, actual flights were launched on 17 September 1946. In 1951, the SAS Consortium was created with the coordination of European operations as their prime mission. After the Consortium was set up, each country had these shares: SAS Denmark (28.6%), SAS Norge (28.6%) and SAS Sverige (42.8%). Then they each split their individual share 50/50 between their respective governments and private investors. rnrnIn 1997, Scandinavian Airlines made another clever business more. Scandinavian Airlines, plus United Airlines, Air Canada, Thai Airways and Lufthansa put together a network they called the Star Alliance.rnrnThis set-up of airlines around the world was part of a continuing plan which came together in the shape of the alliance. Subsequently, in 2001, there was a huge reformation resulting in SAS ownership being divided up among three Scandinavian countries, plus public ownership via stocks. The three countries embroiled in this are Norway, Denmark and Sweden. Yet the shareholding of public stocks by the company stays at 50%.rnrnThe Norway division of Scandinavia Airlines is actually called SAS Braathens. Another aspect of this company, Scandinavian Airlines Norge, was once another division. Braathens was part of the original name of SAS Norway. This process really was not confusing despite all of the controversy. The arrangement of this company in 2007 is still unified in regard to SAS Norwegian operations. Scandinavian Airlines Norge takes care of domestic flight operations within the country of Norway. Norway is no different than the other two SAS partner countries in that Norge handles outgoing international flights. Scandinavian Airlines has really come into their own during the first decade of the 21st century. This is mostly due to the smart business choices and partnership opportunities they have seized. The company is aggressive and has been all throughout their history. BUT, they are also not afraid to form a type of covalent bond with others when necessary. Because of the successful business practices, we have seen SAS weather many storms during it's more than 60 years in business. Over the years there have been many figures who have proven instrumental in making SAS what it is today.

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