Making More Money Online - 3 Mistakes Authors, Podcasters, Bloggers, Coaches and Speakers Must Avoid
I have a podcaster friend who has a great voice and great content.
Her internet radio show has listener statistics, episode download statistics and podcast feed subscriber statistics that most of us would kill for.
And my friend is not making anywhere near the money online that she should be.
Why? 1.
She has been so focused on having fans, she forget to make sure they became customers.
It's all too common a scenario.
Despite being a great content provider, this person hasn't integrated and executed a sound marketing plan focused on building her list into her quality content.
Sadly, her e-mail list can basically be counted on one hand despite tens of thousands of downloads! 2.
My friend does not have her content in any form beyond podcasts.
It's an audio all or nothing.
It is the equivalent of the old Wall Street mantra of diversification--don't have all your eggs in one basket.
(And sometimes with the current stock market, it might feel like you shouldn't have your eggs in any basket).
You need diversification in your content.
Some people like to learn by listening (audio), some by reading (e-books, special reports, training manuals, transcripts), some by watching (video), some through active participation (webinar, teleseminar, live event, group or individual coaching), and many like to learn through a combination of some or all of these.
You are missing out on making all the money online that you deserve from what you know, if you don't have an information product line plan that scopes out all the possible offerings you can have, and how you will strategically offer them in the marketplace.
You are leaving money on the table if you do not make what you know available in any and every possible format that someone could want.
Besides not being Web 2.
0, it's hurting your bank account! 3.
My podcaster friend is giving away too much of her content for free.
Yes, you need to have free information out there to build your audience.
But even an information product freebie should be appropriately leveraged to encourage opt-ins for your list.
And it doesn't mean that EVERYTHING should be given away for free.
For example, my colleague has three versions of her internet radio show, all free.
I have suggested to her that with her following, one should be free, one should be free but require opt-in, and one should be a premium podcast.
So remember, authors and bloggers need to think about creating information products beyond the written word; podcasters need to think beyond the audio and video world, and coaches and speakers need to think beyond their information service oriented world.
It's the difference between being a content provider and an infopreneur.
Her internet radio show has listener statistics, episode download statistics and podcast feed subscriber statistics that most of us would kill for.
And my friend is not making anywhere near the money online that she should be.
Why? 1.
She has been so focused on having fans, she forget to make sure they became customers.
It's all too common a scenario.
Despite being a great content provider, this person hasn't integrated and executed a sound marketing plan focused on building her list into her quality content.
Sadly, her e-mail list can basically be counted on one hand despite tens of thousands of downloads! 2.
My friend does not have her content in any form beyond podcasts.
It's an audio all or nothing.
It is the equivalent of the old Wall Street mantra of diversification--don't have all your eggs in one basket.
(And sometimes with the current stock market, it might feel like you shouldn't have your eggs in any basket).
You need diversification in your content.
Some people like to learn by listening (audio), some by reading (e-books, special reports, training manuals, transcripts), some by watching (video), some through active participation (webinar, teleseminar, live event, group or individual coaching), and many like to learn through a combination of some or all of these.
You are missing out on making all the money online that you deserve from what you know, if you don't have an information product line plan that scopes out all the possible offerings you can have, and how you will strategically offer them in the marketplace.
You are leaving money on the table if you do not make what you know available in any and every possible format that someone could want.
Besides not being Web 2.
0, it's hurting your bank account! 3.
My podcaster friend is giving away too much of her content for free.
Yes, you need to have free information out there to build your audience.
But even an information product freebie should be appropriately leveraged to encourage opt-ins for your list.
And it doesn't mean that EVERYTHING should be given away for free.
For example, my colleague has three versions of her internet radio show, all free.
I have suggested to her that with her following, one should be free, one should be free but require opt-in, and one should be a premium podcast.
So remember, authors and bloggers need to think about creating information products beyond the written word; podcasters need to think beyond the audio and video world, and coaches and speakers need to think beyond their information service oriented world.
It's the difference between being a content provider and an infopreneur.
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