Scandinavian Airlines - Innovation and Growth During the Twentieth Century

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There are many fascinating stories of airlines in recent history, and Scandinavian Airlines is one with many twists and turns. If an airline is able to stay afloat over a lot decades than that goes to show something remarkable. Around the world, the airline industry is one of the most grueling and that is a straightforward justification.rnrnIn addition to having to contend with a variety of hassles, you have to handle some constricted profit margins. Most of the time, the aviation business is aligned rather close with and depending upon the force of economies locally as well as globally. Airline companies go along with business phases during both the affluent and the unfortunate times. So, with that said, let us discuss Scandinavian Airlines and add to our knowledge about this matchless company.rnrnDepending upon what airline you fly on the most, you may or may not have noticed a flag representing their country. This aviation tradition is rooted perhaps from a sense of pride that is natural and understandable. Many airlines, including Scandinavian Airlines, make it part of their business practice to share with their partners. Sweden is one of the contributing partners that owns this particular airline. Similar to many larger corporations, this airline is privately funded as well as publicly owned. SAS, or Scandinavian Airlines, is the largest air carrier based in Scandinavian territory. Currently supporting 30 countries worldwide, this airline utilizes 198 aircraft for its flights. One of the biggest keys to a successful airline is brand awareness and marketing prowess. Scandanavian Airlines is known for the tremendous coup it created in brand awareness worldwide in the mid '50's. One of the first routes over the North Pole was a maiden flight to Los Angeles on the western United States coast line. Then they took a leap of faith and branded this service as "round the world service over the North Pole to the US." The destinations serviced by that exact route included Denmark, Alaska and Japan.rnrnIncreased security were massive in the 2000's because of the 9/11 attaches and terrorist threats around the world. The biometric fingerprint identification system was implemented by the Swedish division of SAS in 2006. This particular system is used within Sweden, though, since it was instituted by Swedish SAS. This biometric system is used to make a positive match between luggage and the person who owns it. SAS Norway has started using this system, but makes it very clear to passengers that it is strictly voluntary. rnrnScandinavian Airlines is divided into unique business divisions according to their respective service areas. Ever since the beginning, this airline has been more of an alliance among investors and various airlines. However, eventually, the airlines in the alliance merged with the conglomerate known throughout the world as Scandinavian Airlines System (SAS). The different divisions of SAS in Denmark, Sweden, and Norway now employ almost 16,000 people.

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