Social Media Management - Repurposing Strategy for Content Creation Part 1
Do you want to leverage Social Media to market your products and services online but struggle with finding the time? I know you have heard the statement "Content is King Online" but does it sometimes seem like a daunting task to constantly produce all the content you need to keep your brand in front of the people in your target market? Content creation can seem like the biggest stumbling block when you first start out with Social Media Marketing.
There is so much to do when you are an entrepreneur and run your own business and very often writing your blog and posting on the social networks falls to the bottom of your to-do list.
But you need visibility for your business to grow and prosper and Social Media is one of the most effect ways to increase your online visibility.
Because this is so important for your success, I would like to share my EASY Content Creation Repurposing Strategy with you.
Don't forget you want your content out on the Internet in as many different formats as possible because each person has a different preference for how they like to receive it.
Some people like to read, some like to listen and some prefer to watch videos so you want to make your content accessible in several ways.
Before you begin this strategy you will need accounts in the following places:
Step 2 - Submit the Article to EzineArticles- The resource box should send people to your blog or some other page where they can enter your marketing funnel.
Step 3 - Set up EzineArticles to automatically Tweet whenever your article is published.
You do this from the Social Media Tab in the author dashboard.
You will only need to do this once and then it will happen automatically every time you have an article published.
Step 4 - Use Hootsuite to Announce Your Article Everywhere.
When your article is published use Hootsuite to schedule 3-4 more Tweets announcing the article at different times of the day.
Also announce on Facebook and LinkedIn.
Step 5 - Tweet Main Points of Article With Link.
When your article is published use Hootsuite to schedule Tweets which summarize the main points of each paragraph of your article along with the link to read the full article.
If you put the points in the form of a question they will raise curiosity and you will get more click-throughs to read it.
Step 6 - Use the Article to Create 2-3 Blog Posts.
Create a series of blog posts and post them every few days.
If you use WordPress you can even schedule the posts to be released automatically.
Step 7 Set Up Your Blog to Tweet Posts Automatically.
You can use the plugin Twitter Tools to automatically Tweet each blog post and never need to do it manually again.
Step 8 Announce the Blog posts on Facebook and LinkedIn.
Don't forget to involve your reader and ask them to share and leave comments.
There is so much to do when you are an entrepreneur and run your own business and very often writing your blog and posting on the social networks falls to the bottom of your to-do list.
But you need visibility for your business to grow and prosper and Social Media is one of the most effect ways to increase your online visibility.
Because this is so important for your success, I would like to share my EASY Content Creation Repurposing Strategy with you.
Don't forget you want your content out on the Internet in as many different formats as possible because each person has a different preference for how they like to receive it.
Some people like to read, some like to listen and some prefer to watch videos so you want to make your content accessible in several ways.
Before you begin this strategy you will need accounts in the following places:
- YouTube
- Hootsuite - Application to manage your Social Networks
- EzineArticles - Article Marketing Site
- IdeaMarketers - Article Marketing Site
Step 2 - Submit the Article to EzineArticles- The resource box should send people to your blog or some other page where they can enter your marketing funnel.
Step 3 - Set up EzineArticles to automatically Tweet whenever your article is published.
You do this from the Social Media Tab in the author dashboard.
You will only need to do this once and then it will happen automatically every time you have an article published.
Step 4 - Use Hootsuite to Announce Your Article Everywhere.
When your article is published use Hootsuite to schedule 3-4 more Tweets announcing the article at different times of the day.
Also announce on Facebook and LinkedIn.
Step 5 - Tweet Main Points of Article With Link.
When your article is published use Hootsuite to schedule Tweets which summarize the main points of each paragraph of your article along with the link to read the full article.
If you put the points in the form of a question they will raise curiosity and you will get more click-throughs to read it.
Step 6 - Use the Article to Create 2-3 Blog Posts.
Create a series of blog posts and post them every few days.
If you use WordPress you can even schedule the posts to be released automatically.
Step 7 Set Up Your Blog to Tweet Posts Automatically.
You can use the plugin Twitter Tools to automatically Tweet each blog post and never need to do it manually again.
Step 8 Announce the Blog posts on Facebook and LinkedIn.
Don't forget to involve your reader and ask them to share and leave comments.
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