Small Business Internet Marketing Services - How to Get the Most Out of Them
If you are a small business and not using the internet to market your business you are not only missing the boat you are leaving money on the table for your competition to take.
Most small business owners understand that they need a website and many have spent a lot of money getting a really beautiful website created and live on the internet however they are still not generating leads or customers.
Does this sound familiar? Having a beautiful website does not guarantee more leads and customers, you need to get your website in front of your potential customers and demonstrate to your customers though your website that you are the best person/company who can solve their problems or provide what they are looking for.
With the internet being in almost every house hold and with faster and faster speeds available people are finding it easier, quicker and simply much more effective to go online to look for a business in their local area than to flip though a big yellow pages book.
Many business owners are already experiencing a decrease from their newspaper advertising too, which is also being affected by the internet as more and more people simply go online or to their smart phones to get their daily news reports.
The search engines like Google are also realizing this and are becoming wise and are adapting their search results to how the web user searches.
This is great opportunity for those who jump on it now and here are a few things a small business can do to take advantage of this trend.
1.
Optimize your website: You must adapt your website to the way your target audience is searching, this means you need to determine what keywords and phrases your potential customers are typing in t5he search engines and optimize the pages on your website to target these keywords.
This is also known as onsite SEO (Search Engine Optimization).
Another extremely important addition you should make to your website is to add an autoresponder.
This is basically a fancy word for a tool that allows visitors to your website to enter their name and email and any other contact information you require where you can now follow up and build a relationship with the people interested in what you have to offer.
His is perhaps THE most important element of any successful website as it allows you to communicate with your target audience long after they have left your website and it can be done completely on auto pilot.
2.
Promoting your website: Next you have to promote your website so people can find it, there are many ways you can do this and ideally you want to be promoting your website a variety of ways.
You can promote your site by getting it listed in the search engines for various keywords and phrases your audience is searching for, add your site to social networking sites, write and submit articles to various directories, create videos and submit them to video sharing sites, or you can pay to advertise your website to show up on other sites or in the search engines too.
The internet provides many opportunities to promote your website outside of the search engines and you want to make sure you are taking advantage of these avenues also.
So how do you bring it all together? Thankfully there are a few options available to help you execute this so you can start seeing results fast.
The best way is to hire an internet marketing company and get them to do it for you.
A word of warning, there are many people offering top search engine rankings, etc but many simply get your website in the top of search results for keywords or phrases that simply don't get many searches a month and tell you they have done their job.
The other ones who do deliver are typically very expensive because they know the value of their service.
As a small business you may not have the budget to hire someone at $5000 a month so the next best thing is to follow a proven system step by step that has worked for hundreds of industries already and get one of your staff or receptionist to follow the steps between phone calls.
Most small business owners understand that they need a website and many have spent a lot of money getting a really beautiful website created and live on the internet however they are still not generating leads or customers.
Does this sound familiar? Having a beautiful website does not guarantee more leads and customers, you need to get your website in front of your potential customers and demonstrate to your customers though your website that you are the best person/company who can solve their problems or provide what they are looking for.
With the internet being in almost every house hold and with faster and faster speeds available people are finding it easier, quicker and simply much more effective to go online to look for a business in their local area than to flip though a big yellow pages book.
Many business owners are already experiencing a decrease from their newspaper advertising too, which is also being affected by the internet as more and more people simply go online or to their smart phones to get their daily news reports.
The search engines like Google are also realizing this and are becoming wise and are adapting their search results to how the web user searches.
This is great opportunity for those who jump on it now and here are a few things a small business can do to take advantage of this trend.
1.
Optimize your website: You must adapt your website to the way your target audience is searching, this means you need to determine what keywords and phrases your potential customers are typing in t5he search engines and optimize the pages on your website to target these keywords.
This is also known as onsite SEO (Search Engine Optimization).
Another extremely important addition you should make to your website is to add an autoresponder.
This is basically a fancy word for a tool that allows visitors to your website to enter their name and email and any other contact information you require where you can now follow up and build a relationship with the people interested in what you have to offer.
His is perhaps THE most important element of any successful website as it allows you to communicate with your target audience long after they have left your website and it can be done completely on auto pilot.
2.
Promoting your website: Next you have to promote your website so people can find it, there are many ways you can do this and ideally you want to be promoting your website a variety of ways.
You can promote your site by getting it listed in the search engines for various keywords and phrases your audience is searching for, add your site to social networking sites, write and submit articles to various directories, create videos and submit them to video sharing sites, or you can pay to advertise your website to show up on other sites or in the search engines too.
The internet provides many opportunities to promote your website outside of the search engines and you want to make sure you are taking advantage of these avenues also.
So how do you bring it all together? Thankfully there are a few options available to help you execute this so you can start seeing results fast.
The best way is to hire an internet marketing company and get them to do it for you.
A word of warning, there are many people offering top search engine rankings, etc but many simply get your website in the top of search results for keywords or phrases that simply don't get many searches a month and tell you they have done their job.
The other ones who do deliver are typically very expensive because they know the value of their service.
As a small business you may not have the budget to hire someone at $5000 a month so the next best thing is to follow a proven system step by step that has worked for hundreds of industries already and get one of your staff or receptionist to follow the steps between phone calls.
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