What Are the Benefits of Email Newsletters?

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    Keeping Up to Date on Issues or Events

    • These newsletters are an excellent way to announce information on issues concerning a community, upcoming events or to follow up on past events. Some email newsletters contain links to additional information for the readers to view.

    A Selling & Marketing Tool

    • Email newsletters are great for keeping sales people up to date on the latest selling or marketing strategies. Many businesses send their sales team, marketing team and other groups daily newsletters to keep them in the loop on company changes or sales goals.

    Contact a Large Amount of People In Minutes

    • You can send out information to a large amount of people within a few minutes instead of sending a paper newsletter via regular mail. Email newsletters can be sent anytime and from any computer.

    Easy to Set Up

    • Email newsletters are easy to set up---just enter the the information into a blank email, load in your email addresses and then send. Most newsletters are based on a set template and the email addresses are loaded as a group, making the setup even simpler.

    Inexpensive

    • There is little to no expense involved in sending out an email newsletter. Usually it's just the cost of the Internet Service Provider, making them far less expensive to send out than paper newsletters.

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