As you may be aware, traditional paper based magazines make money from two basic sources.
First, they receive money from people that buy the magazine.
Second, they also receive money from business owners or other people who pay to have their information listed in the magazine.
In a similar way, successful Ezine publishers also rely on both types of customers.
If you have always wanted to start your own magazine, creating one on the internet is both affordable and fun.
Once you reserve your domain name and hosting space, you can begin looking for authors and publishing content.
Depending on your budget, and the amount of time that you have to maintain the site, you may simply want to allow people to post their own content, and then review it for suitability.
As may be expected, this will also include making sure that the content does not violate any intellectual property laws.
Finally, you will also need to find business owners with products that will compliment your ezine.
As may be expected, if these people are going to pay you, they will want some indication of how popular your site is.
If you can attain a top ten ranking in a major search engine for keywords that relate to a specific business, you may want to point this out to your potential customer.
You may also want to keep track of the number of people that visit your site, as well as the geographic regions that they come from.
Once a business owner is assured that advertising on your site will reach a targeted audience, they may be willing to pay you just as they would a paper based magazine publisher.