Every once in a while a group of innovative entrepreneurs finds ways to change something that has not been changed in years. The toothbrush was considered to be the perfect personal hygiene tool that should never be changed. But when the electric toothbrush was introduced, the innovation was accepted and became part of everyday life. The same could be said for cable television. People complained about the constantly rising bills, but no one could see a better way of bringing premium television programming into the homes around the country. Then a group of innovative entrepreneurs created satellite TV packages, and everything changed.

The first thing that the satellite TV packages changed was who could have premium television programming. For decades, farm communities and small towns that were miles away from any major city had to live without premium television. The cable companies refused to invest in the resources it would have taken to run a cable service out to those distant areas. The satellite companies showed that they were focused on customer satisfaction by giving rural residents a way to enjoy cable programming for a reasonable price. It started the notion that satellite television providers are much more centered on customer needs than the cable companies.

The next thing that these entrepreneurs did was introduce satellite TV packages that included a wide array of pay per view movies. The reason that the satellite companies did this was to address another need their rural clients had. The rural areas often had to wait months before they could actually see a first-run movie, or they had to drive hours to a theater in the closest city. The pay per view innovations created by satellite television allowed its primary customer base to be able to see those movies much quicker and on their high definition televisions.

Satellite TV packages have changed the way in which all premium television service providers operate. The cable companies used to have a monopoly on premium services, and that meant that prices were high while service was low. The satellite companies came along and put the emphasis on the customer, which was something brand new to the people who had tolerated the cable companies for decades. Now satellite television is catching on all over the country and its appeal is no longer limited to the rural areas where it got its start. With that kind of pressure being put on the cable companies, it was bound to change the way that the cable companies did business.