Create a Successful Home Business by Establishing Connections with your Audience
Establishing connections is vital to creating a successful home business. People need to know they can trust you or they will not buy your services. Without the ability to have face to face interactions, people are skeptical and often think you are a "scam" before taking the time to research your company. You must establish the connection immediately as the user lands on your website or they will click away and visit one of your thousands of competitors.
The goal to connecting with your visitors is to show them your personal side and the life you lead behind your business. People need to feel they can relate to you in order to do business with you. The only way they can feel that bond is if they see you as one of them.
Social media provides a vehicle to showcase the softer side of who you are without the constrictions of the company. You can professionally give users the ability to share a little of how you live your life. Twitter allows you to design a personal profile and submit small snippets of words without overwhelming people. Use Twitter to add value to your target audience while revealing to them your personal matters. For example, if you are going on vacation or just saw a great movie, fell free to tweet about it without getting annoying. You will attract more people to your brand with your transparency and integrity than you will tweeting about your products and services. The connections people feel as a result of your transparency will force them to see the power behind your successful
home business because they are starting to build trust.
The designs and images on your website also play a role in establishing these vital connections. What has your business done for you? Do you spend more time with your family? Do you enjoy going on vacation with your free time? All of the images portraying you enjoying the benefits of your business should be showcased for your visitors. If you have children or a spouse, put up some of your family photos. They will endear regular people to your brand and you will stand out from among the competition.
People respond to realistic images because it pulls on their emotions. Would you feel more connected to the word love or an image of two people caressing? The answer is clear and the more you can earn trust and emotional commitment to your brand through your communication and images, the greater rewards you will experience on your way to creating a successful home business.
The goal to connecting with your visitors is to show them your personal side and the life you lead behind your business. People need to feel they can relate to you in order to do business with you. The only way they can feel that bond is if they see you as one of them.
Social media provides a vehicle to showcase the softer side of who you are without the constrictions of the company. You can professionally give users the ability to share a little of how you live your life. Twitter allows you to design a personal profile and submit small snippets of words without overwhelming people. Use Twitter to add value to your target audience while revealing to them your personal matters. For example, if you are going on vacation or just saw a great movie, fell free to tweet about it without getting annoying. You will attract more people to your brand with your transparency and integrity than you will tweeting about your products and services. The connections people feel as a result of your transparency will force them to see the power behind your successful
home business because they are starting to build trust.
The designs and images on your website also play a role in establishing these vital connections. What has your business done for you? Do you spend more time with your family? Do you enjoy going on vacation with your free time? All of the images portraying you enjoying the benefits of your business should be showcased for your visitors. If you have children or a spouse, put up some of your family photos. They will endear regular people to your brand and you will stand out from among the competition.
People respond to realistic images because it pulls on their emotions. Would you feel more connected to the word love or an image of two people caressing? The answer is clear and the more you can earn trust and emotional commitment to your brand through your communication and images, the greater rewards you will experience on your way to creating a successful home business.
Source...