Email marketing can be seen as the epitome of online marketing. It allows you to have the opportunity to achieve a high value of subscribers through targeted email lists. There are many ways you can leverage email to get a good response from your subscribers. Probably the greatest benefit from email marketing is that fact that not only can you generate profits but you can also test your market and experiment new strategies. Below are some tips to help you get started with your own email marketing.

First of all when mailing something other than a newsletter is to have your message direct. There are many reasons why your prospect might get distracted or lose focus, so your email should talk about one single message. The more information you put in your email, the higher will be the chances of the reader straying away. Having your reader take action after reading your email is your main objective. The benefits should be said in the subject and first paragraph of the email. This would provide the reader with just enough information to want more and continue reading. The want to send teaser information in your email newsletters would surface. Here is when it is best to have other mixed info in one place since your main objective is not to speak of one subject. The purpose of the email will totally decide how your email should be targeted. It would then be very important that you take note of what you want your main goal to be, either spread knowledge or get the prospect to take action. You may be tempted to include images in your emails, but these are usually just a diversion to your readers, so you're better off using all text. Also keep in mind that if you want to get click throughs in your emails you have to be sure that your links can be easily identified. There have been studies done that show that people respond better to plain, bold and underlined links rather than images of any kind. So by sticking to text links, you will end up with more click throughs and sales. It's also important that your emails don't look like junk mail, so keep them clean and simple. The most effective email marketing techniques are the simplest, so there's no need to try anything outlandish.

It's important to send out your emails on certain days of the week. You'll most likely see a big difference in how many of your emails are opened. Tuesday or Wednesday seem to be the best days for emailing a list. Weekends are bad because people are busy doing other things. The other three days: Monday is not a good idea - people's minds are mush on Monday; and Thursday/Friday - thinking about the fun on the weekend and not interested in your great email offers. So you want to email them when it's the best day to get a favorable response.

In conclusion, email marketing can be a great way to promote any online business, but be sure to keep these tips in mind and you'll achieve the success you want.