Points to follow for an attractive website:

Speed- Its a fact that most of us are always in hurry to get the work done. So, you have only 10 to 30 seconds to lure your possible customers. This can be accomplished by compressing the graphics, minimal use of flashy technology and by removing inline styles or white spaces. Other avenues are enlisted below
Make an effort to reduce spam
Excessive external media like embedded images hampers the speed of website so use them frugally
Dynamic websites also lowers down the load speed as compared to HTML website
Optimize your images and
Choose a perfect web hosting service provider

Navigation- Navigation plays an important role in making website attractive and professional. It must be user friendly and interactive. If people dont find it worthwhile then, they will move to another site to get required information. We hereby provide following checkpoints
People can enter your site other than from home page so navigation should be such that people can easily find the way to home page.
Incorporating primary navigation (main categories) and secondary navigation (sub category) links are of utmost importance.
Your website should aid customers in finding the information in a fashion that is both easy and convenient.
Design your web site keeping yourselves in the shoes of customer. So, its better to view some sites on the internet and then decide.
Not to forget, always keep a tab on resolutions, an 800x600 resolution is of primary importance to make the links look bigger and visible.

Pop Ups-Pop -Ups are necessary, but an irritating element that really pisses of your customer. So, follow these 4 rules for pop ups
Pop up should not hinder the page content
Its purpose is defeated if its opened in new window
Use this facility only when you want to exchange freebies in exchange for email address
Make sure that your customer have control on pop ups if they are visiting your site again and again.

Color Contrast- We suggest you to, take a serious look at color contrast because this is possibly the first thing that a visitor notices on website. There are innumerable tools to find the perfect color for your website like
Color Contrast Analyzer- It analyzes and suggests the best color combination for your website. It will gauge visibility based on guidelines prescribed by w3.
Another tool is Snook.ca, with this tool you can choose the perfect background color for your website.
Standardzilla.com- It is a kind of info graphic which suggests how people with color blindness can see different color combinations easily.
Web is filled with all such tools so, check out before jumping further.

SEO friendly- Designing SEO friendly website is not just a buzz word, but its a need of an hour. Lets have a bird eye view on how to make your website SEO friendly
Format your Metatags
Include proper navigational links in your website
Use headings and subheadings wherever possible, use bullets and numbering, place a keyword or anchor text, use alt tag for images, etc.
Generate a URL that is SEO friendly i.e., the text should be alienated in form of hyphens.

Sitemaps- Sitemap is important way to show your presence to Google. There are multiple XML sitemap available online so optimize your page effectively.

The other important way to make your website alluring is by putting right kind of content for right kind of users. Last but not the least, be creative but dont be too flashy as website is reflection of your business.

Thus, a properly optimized site may pave your way to success so dont forget these points.

I am jyoti Bhatia content writer for Tripti E Solutions ,leading web design and development company in India .