When most airlines start out, it is usually a rough and difficult journey, but not for Scandinavian Airlines. The oddity of its beginnings had to do with those that started the company and their ability to provide passenger assets. Despite this, most of their successes came from shrewd business practices and marketing decisions. Their ability to net profits very easily had to do with their marketing savvy, and their prominence in the airline industry. Their good results, and their ability to manifest what they focused upon, had to do with taking chances at the right moments in time. This article will discuss specific aspects of Scandinavian Airlines.rnrnIt made sense for the Sweden, Denmark, and Norway to form the consortium that became SAS. The date of birth for the company is August 1, 1946, and merely one year after the end of the second world war. The era after the end of WW II heralded a new beginning for countries all around the world and, therefore, an association such as that between the airlines of these three countries would not be unexpected. After the formation in August of 1946, actual flights were launched on 17 September 1946. The Swedish flag carrier AB Aerotransport joined SAS in 1948 and the companies merged and created the SAS Consortium in 1951. After the Consortium was set up, each country had these shares: SAS Denmark (28.6%), SAS Norge (28.6%) and SAS Sverige (42.8%). Then they each split their individual share 50/50 between their respective governments and private investors. rnrnScandinavian Airlines made another remarkable business move in 1997. SAS, Air Canada, United Airlines, Lufthansa and Thai Airways formed a system named Star Alliance.rnrnA long term approach by this group of international airlines is how the alliance came about. There was a huge reorganization of the structure in 2001, which resulted in SAS ownership being divvied up among three Scandinavian countries, as well as stock offerings for public ownership. Denmark, Sweden and Norway are the three countries concerned with this. Although, the airlines shareholding of public stocks, rest at 50%.rnrnThe terrorist threats and 9/11 garnered massive changes involving security. To augment and bolster existing security measures the Swedish division of SAS implemented a biometric fingerprint identification system. This particular system is used within Sweden, though, since it was instituted by Swedish SAS. A positive match between luggage and the person who owns it is what the biometric system is used for. SAS Norway has started using this system, but makes it very clear to passengers that it is strictly voluntary. rnrnScandinavian Airlines, also known as SAS, is a worldwide airline that has some of their most important center points in Europe and throughout Scandinavia. This is a fascinating illustration of a large airline which has ownership through public stock and is also co-owned by three separate countries. During the initial years of SAS, there was a revelation that innovating travel routes could prove to be a money-spinning maneuver. The airline had the ability to collect a large amount of public responsiveness when they made a courageous move to initiate new air routes.rnrnDuring the last part of the 20th century, a huge fraction of the accomplishments among the company were on account of the foresight the management had.

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