From it's birth, or so some say, Scandinavian Airlines was born to succeed in a very real sense. The reason we say this is simply because of the fact that, while their beginnings were humble, they weren't as humble as some others have been over the years. Scandinavian Airlines was born when a Swedish investor and a couple of local airlines in Scandinavia joined together. This resulted in assets creating advantages that other companies didn't have. Unlike others, they were able to take off fairly quickly in part as a result of these pooled resources, assets and preexisting airline infrastructures. The airline has been largely successful in it's endeavors making it easy to see that it's beginnings were not of a fluke nature.rnrnAfter the end of the first decade of the 21st century, SAS Global is responsible for international air carrier operations. The group of nations known as Scandinavia has the Scandinavian Airlines Systems (SAS). With more than 100 destinations around the globe including points in North America and Asia. The Star Alliance that was formed during the 1990's with a group of airlines is considered part of the consortium. Marketing and brand awareness are key to the success of any airline. Scandinavian Airlines created a tremendous coup in world wide brand awareness during the mid 1950s. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. They then branded this services as "round the world service over the North Pole to Los Angeles". The destinations serviced by that exact route included Denmark, Alaska and Japan.rnrnWe often talk about all the smart alliances SAS has entered into over the years. SAS also has dealings with code sharing, non-alliance airlines, via amicable agreements. Code sharing is simply a legal agreement between two airlines to help each other out. This agreement makes it possible for passengers to fly on either airline with the revenues being passed to the company who holds the ticket or the parent company. Among those airlines with agreements such as these with SAS are United Airlines, Austrian and Lufthansa airlines. Catching connection flights becomes less of a hassle with these code sharing agreements which often include schedule integration. It is hard to imagine the logistics involved in three separate countries actually in control of one company as Scandinavian Airlines is. Despite the obvious complications that could arise, this company continues to do what it has from the start. SAS uses this to its advantage allowing it to continue now and into the future. They also have ongoing business contracts that allow them to persevere.

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