There is no point of being on the internet if people cannot find you. Search engines are used to help people find what they need. However, different people type in different words to reach the same websites. How is it that some sites appear in the first few pages of Google, Bing or other search engines, while others don"t? Surely, those websites must be getting far more hits that the other ones. Rarely do people go past the first few pages of their search. So how does one make sure that their website comes up in the initial few pages of relevant search results?

Keywords have a very large role to play in this. A keyword is a word or a series of words that identifies your website in terms of content. For example, if you are a Dental company in California, there are many key words that you can use in order to identify yourself. Other than the technical terms that are associated with the procedures you do, other keywords would include your location, your specialties, famous patients etc.

Keywords need to be embedded into your website. This is how search engines recognize what your site represents, not by the content. Even images have keywords that tell search engines what they are. Keyword selection is the first step in starting search engine optimization for you website. Search engine optimization makes your website more like to turn up in early in searches for things that might be relevant to your users.

There are many resources online that will help you understand what your keywords should be. They will tell you what the industry keywords are, according to you industry and which keywords work better than other. You can also find out which words are more likely to be searched for. For example, if you deal in creative writing, you may wonder whether people are more like to search for "classes" or "courses". It may not seem like a big difference, however there"s a difference in terms of millions between the two.

Selecting the right keywords can create a surge in the number of visitors who organically reach your website. For all you know, there are so many people who are looking for exactly what you have to deliver but are not able to reach you because you"re not turning up in their searches.

Keywords also change according to area and demography. There are very specific details about keyword selection and you need to be able to pick a strategy that works best for you. You can get a company or an expert to guide you on these strategies and the one that you should use. Alternatively you can also have a web maintenance service customize the keywords you need for your website for you.