How to Come Up With the Big Idea
A common concern among budding entrepreneurs is finding the big idea.
What one product or service could they sell that would guarantee them a successful business? What could they do that would take the world by storm? How could they make a difference? It's easy to overlook the fact that everything we do, from eating to shopping, to surfing the Web, or taking holidays abroad is based on millions of businesses.
On the one hand, there's no shortage of them; but on the other, there's always room for many more.
Some people are content to just start a business; any business.
If the product or service will sell, they don't care.
All they want to do is have a business of their own.
In my experience, these people are rare.
The majority, it seems to me, are artists at heart: They want to create and sell something that has a bit of themselves in it.
And it is these people for whom this article is written, because they seem to have the most difficulty in finding a niche that's suitable for them.
In other words, they are the ones who struggle to find something that they can be passionate about.
They don't want to spin their wheels in a job that doesn't matter, nor do they want to sell a product or service that is run-of-the-mill.
They want it to be special.
Here are six steps you can follow in order to discover just that.
1.
Take some time to think about what you want to do, and then describe it exactly.
Visualization is known to be a powerful tool for accomplishing your desired goal.
Instead of believing it when you see it, see it first, and then you'll believe it.
When that happens, you'll know what your next step should be.
2.
Ask yourself what agencies or organizations exist already that could help you to develop your big idea, and then visit them.
Remember that your mission is to get more information, not raise money.
3.
Modify your ideas on the basis of what you've learned, and design a creative plan for solving the problem that is most important to you.
4.
Attend conferences and meetings that will enable you to network with like-minded people.
5.
Assemble a team, virtually or otherwise, of those who have the same unswerving commitment to solving the problem you've identified.
6.
Brainstorm with your team to come up with ways to accomplish your mission.
What one product or service could they sell that would guarantee them a successful business? What could they do that would take the world by storm? How could they make a difference? It's easy to overlook the fact that everything we do, from eating to shopping, to surfing the Web, or taking holidays abroad is based on millions of businesses.
On the one hand, there's no shortage of them; but on the other, there's always room for many more.
Some people are content to just start a business; any business.
If the product or service will sell, they don't care.
All they want to do is have a business of their own.
In my experience, these people are rare.
The majority, it seems to me, are artists at heart: They want to create and sell something that has a bit of themselves in it.
And it is these people for whom this article is written, because they seem to have the most difficulty in finding a niche that's suitable for them.
In other words, they are the ones who struggle to find something that they can be passionate about.
They don't want to spin their wheels in a job that doesn't matter, nor do they want to sell a product or service that is run-of-the-mill.
They want it to be special.
Here are six steps you can follow in order to discover just that.
1.
Take some time to think about what you want to do, and then describe it exactly.
Visualization is known to be a powerful tool for accomplishing your desired goal.
Instead of believing it when you see it, see it first, and then you'll believe it.
When that happens, you'll know what your next step should be.
2.
Ask yourself what agencies or organizations exist already that could help you to develop your big idea, and then visit them.
Remember that your mission is to get more information, not raise money.
3.
Modify your ideas on the basis of what you've learned, and design a creative plan for solving the problem that is most important to you.
4.
Attend conferences and meetings that will enable you to network with like-minded people.
5.
Assemble a team, virtually or otherwise, of those who have the same unswerving commitment to solving the problem you've identified.
6.
Brainstorm with your team to come up with ways to accomplish your mission.
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