Listening is a Key Ingredient to Successful Social Networking
The other night I listened to a call from Daren Falter.
He is an expert in the field of internet marketing.
He helped Robert G.
Allen write his best selling book, "Multiple Streams of Income".
He came up with some great points that I wanted to share.
First, he said that when it comes to network marketing the sole purpose should be to create relationships.
A lot of people blast their opportunity every chance they get on sites such as Facebook.
Daren made the point to say that just like in person, if you are always continually talking about your opportunity, people will start to ignore you.
The same thing will happen on the internet.
He pointed out that you need to listen, listen, and then listen some more.
Daren said that what you should be listening for is people's thoughts, feelings and attitudes.
Once you know this, you can then help solve what ever problems they have.
You can then become what he terms 'a connector'.
He gave an illustration of this.
He said back in the 70's a study was done where packages were given to random people across the country.
The people were told they needed to get the packages mailed to an unknown accountant.
All they were given besides the package was the accountant's name and the fact that he was an accountant.
After some time the packages began arriving at the accountant's office.
It was found was that many of those packages came through a well known merchant in Maine (I believe that's where he said, could be wrong).
It was also found that the average number of locations that the packages went to were 6.
(I'm sure you have heard of 6 degrees of separation, this is where it came from.
) When people were given the packages and they didn't know who the accountant was, they would send the package to someone they thought might have a wider sphere of influence or have more knowledge.
This happened roughly six times before the package would arrive at the correct location.
Back to the merchant in Maine, for a number of the packages to come through him, his sphere of influence was great.
He knew a lot of people (or they knew him) and so the assumption was that he might know how to get to the accountant.
That assumption was correct.
The merchant was a "connector".
Daren stated that in order to be a connector, you have to change your thinking process.
It can no longer be about you.
You have to think in terms of helping others.
You have to be compassionate.
In social networking you need to listen and when someone in your sphere has a problem or question and you know the answer, speak up.
The answer may not always lead that person to your opportunity.
How does this help you with your opportunity? When you do have the chance to talk about your business, the people you have helped along the way will notice.
They will trust you first because you have shown that you aren't all about spouting your business but about helping.
Second, they will remember your help from previous situations and be willing to look into what you are doing.
He is an expert in the field of internet marketing.
He helped Robert G.
Allen write his best selling book, "Multiple Streams of Income".
He came up with some great points that I wanted to share.
First, he said that when it comes to network marketing the sole purpose should be to create relationships.
A lot of people blast their opportunity every chance they get on sites such as Facebook.
Daren made the point to say that just like in person, if you are always continually talking about your opportunity, people will start to ignore you.
The same thing will happen on the internet.
He pointed out that you need to listen, listen, and then listen some more.
Daren said that what you should be listening for is people's thoughts, feelings and attitudes.
Once you know this, you can then help solve what ever problems they have.
You can then become what he terms 'a connector'.
He gave an illustration of this.
He said back in the 70's a study was done where packages were given to random people across the country.
The people were told they needed to get the packages mailed to an unknown accountant.
All they were given besides the package was the accountant's name and the fact that he was an accountant.
After some time the packages began arriving at the accountant's office.
It was found was that many of those packages came through a well known merchant in Maine (I believe that's where he said, could be wrong).
It was also found that the average number of locations that the packages went to were 6.
(I'm sure you have heard of 6 degrees of separation, this is where it came from.
) When people were given the packages and they didn't know who the accountant was, they would send the package to someone they thought might have a wider sphere of influence or have more knowledge.
This happened roughly six times before the package would arrive at the correct location.
Back to the merchant in Maine, for a number of the packages to come through him, his sphere of influence was great.
He knew a lot of people (or they knew him) and so the assumption was that he might know how to get to the accountant.
That assumption was correct.
The merchant was a "connector".
Daren stated that in order to be a connector, you have to change your thinking process.
It can no longer be about you.
You have to think in terms of helping others.
You have to be compassionate.
In social networking you need to listen and when someone in your sphere has a problem or question and you know the answer, speak up.
The answer may not always lead that person to your opportunity.
How does this help you with your opportunity? When you do have the chance to talk about your business, the people you have helped along the way will notice.
They will trust you first because you have shown that you aren't all about spouting your business but about helping.
Second, they will remember your help from previous situations and be willing to look into what you are doing.
Source...