Commercial advertisers target is to reach a group of people with details of their product for increased sales. While non commercial advertisements are mainly related to political parties, religious groups or government organisations. But either way it is not free but a totally paid service which definitely has a big impact in the society or in the sales chart of companies. Modern style of advertising gained pace during the late 19th century to 20th century. In the year 2010 it was estimated that United States spent an amount of $142.5 billion while the worldwide expenditure in terms of advertisement was approximately $467 billion.

In the year 1836 the first paid newspaper advertisement was displayed in the newspaper La Presse which helped in reducing the pricing of the newspaper and increased the viewership base which in turn had a positive effect on the profit. This policy was later introduced by other newspapers. Advertising then moved from newspapers to radio to television and then modern day internet. Since the effect of video advertising was far more than static newspaper advertisements. Although the costing of visual advertisements were far more than static newspaper advertisements but still it got more preference due to its huge consumer base. Previously there were very few companies who made such advertisements for displaying through television or internet but nowadays it has turned into a full fledged industry where quality professionals are of great demand.

To discuss the main objectives of advertising and how video advertising are far more effective than other forms of advertising one must get into further details. The main motto of advertisements is to spread awareness, increase liking, and spread the detailed knowledge about the product, preference and the conviction behind it and finally the reason for purchase. Video advertisements are able to display these points in far more clarity than any other forms of advertisement.

Many people are taking up advertising as a profession and various institutions have also come up to train individuals the titbits of this profession. The main quality that differentiates a good video advertising company from an ordinary one is the innovative power of that company. The video should not only be related to the main idea but also should be innovative enough to make people look at it and hence giving the idea or product the jump start it needs over its competitors. As companies are spending a fortune on advertising so they must get the result they are looking for against their huge spending. Frankly in the hands of good companies spending in video advertising is just a nominal part against the gains that the company gets for this advertising.