Rules and principles are the essential elements that need to be followed to attain success. Every organisation has its own rules and policies that are adhered by the employees. Layout Essentials is a book that emphasises on the similar topic of these standard rules and the significance of success. What makes this text unique and more interesting than others is advices mentioned in it on how to alter these rules according to the circumstances. There is no use of blindly following the ideas and principles because without fully understanding them, one cannot work. Be it a job of creating annual reports, posters, websites, brochures or publications, slightly moulding these principles can be critical to the success in any field.

Layout Essentials Ebook is not a mere collection of meaningless words, but a genuine attempt of the author, Beth Tondreau to explore the various dynamics of the layout and grids standards. She is a creative director of BTD Design in New York. Prior to this, she has served a design director of Viking/Penguin. She has incorporated all the information and knowledge she has gained so far in her profession. This book is replete with around 100 entries along with the typeface for the project to give a comprehensive understanding of how to create a balance between a particular design type by combining special characters, legibility and kerning. These are the basic and essential grid designs that are applicable to any job. According to this book, rules and principles should not be treated as lock pattern that serves to become a paradigm, which stifles creativity. There are several pictures that are also used to make this book easier to understand for the readers. Filled with innovative and unique ideas, this book inspires designers to create something appealing and creative.

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