First up comes the headline. The oh-so-well-known and the most apparent block of larger-than-life bold text at the head of the sales letter. So what's the intention of the headline? Well, the answer to that is twofold. Its first job is to capture the attention of the visitor. To snap them out of whatever they're doing, and divert all their attention to your copy. The second, and most importantly, it's to persuade the reader to read on. It's a short, sharp taste of what you're offering designed to make the visitor drop everything, snap out of their daily grind like trance, and listen to you.

When writing your headlines, it's important to spend a little time playing with some words. What you have to remember is that to catch this attention in the first place, your headline needs to be short, and to the point. It's not a summary of your product, and it's not just there to grab attention being completely unrelated to your product. As with your product itself you can categorize a positive headline in the same way. Solve a problem, avoid pain, or gain something that the reader wants. Your headline has to show this right away.

The how to headlines and discover headlines are popular again because they work. It really is a simple case of expressing the solutions your product offers, directly or indirectly. Let's say we're taking a marketing perspective. Here are a couple of direct headlines to start out. Discover how to make seven dollars for every dollar you spend online. Find out how to increase the size of your list ten fold in just a month. It's as easy as that. Whenever you're writing a headline, just remember the main aim of your product, the main problem it poses a solution to, or the main advantage it gives the customer, and tell them.

If you don't like the how to approach, you can always go indirect, and use the how I approach. Find out how I increased my sales tenfold in just three months with one simple technique. Watch as I create a sales system that earns me ten times my investment every month, without fail. There's nothing wrong with this approach at all. Personally, I prefer method one, telling someone directly what they can gain, but this kind of story telling method works too.