Is your article marketing campaign suffering due to a lack of activity? If your articles are failing to attract readers, the problem can usually be pinpointed to one of these critical article errors.
Read on to diagnose the problem with your articles, so you can get your article marketing campaign back on track.
1) "So what" titles.
With so much competition for your prospective readers' attention, your headline needs to literally jump off the page and capture your reader's focus.
If readers aren't instantly intrigued by the title, they are unlikely to click and learn more.
To improve your headline writing skills, take a cue from the experts and study the titles of the most-viewed articles in your niche.
2) Unoriginal topics.
Here's a new twist on an old saying: "If you don't have something new to say, don't say anything at all!" Rehashing the same tired topics is a waste of your reader's time.
Find a new topic to talk about, or find a new way to explain an old concept.
Don't just rewrite what everyone else is saying and pass it off as your own.
2) Egomania in the article body.
Newsflash - your readers don't care how wonderful you are! They don't care how many people visit your web page or where you went to school UNLESS that information somehow provides value to their lives.
Don't spend your time talking about yourself.
Provide your readers with thoughtful, original information that contributes something new to their knowledge base.
Once you've developed a relationship based on mutual value, you can then share your background with your readers (in the author box).