How To Increase Your Timshare and Vacation Ownership Sales By Exceeding Customer Expectations
The consumers are getting smarter each minute.
Developers and salespeople need to understand that.
What we used to do in the past could take years to be common knowledge to the general public because our methods of communicating were so much slower.
You might remember entertainers who worked their way to fame and fortune over a 20-year period because it took a long time to get around America, appear in many places, and ultimately build a following.
Television sets had only three major channels.
Today'space is faster.
We can have too much information instantly.
People can be Idols overnight.
Every time a consumer takes a timeshare or vacation ownership tour, they arrive with expectations.
These expectations can come from past experiences.
How many of the guests who tour with you today have been on a presentation in the past? Would you venture to guessmore than 50 % of them? If your customer has seen a similar product or service, they have an experiential benchmark to compare you by.
If you customer has seen multiple products, they have more to compare you to.
Addwhat they have heard from family and friends, plus what happenedon the shuttle bus to your resort, what they have read in the newspapers, books, and publications,on the Internet, and the calls they have received, even with you ,to evaluate what you are offering.
My funniest high-tech moments came from a mom who while touring with mekept excusing herself to take cell-phone calls from her family.
At the end of the presentation, the mom,said "Yes" to my offer and became my newest vacation owner.
While doing the paperwork, her adult son came up to her and asked if he could put his deposit on her credit card.
Both family members were on tour, with two separate agents and had been text-messaging each other the whole time.
The family members were communicating every single experience with the salespeople.
The young man wasscared, and interested, but wanted mom's guidance and feedback.
I never knew the truth until the transactions were done.
If you are not exceeding your customer's expectations remember one little text message during or even after your presentation or a cell phone call can kill your chances of ever earning a paycheck.
Two unknowing salespeople were effecting two sales at the same time.
How you exceed your customer expectations is with paying attention, caring from the heart about the customer and what would make him or her happy.
It's about honesty and being authentic.
People want to be guided to the truth so that latter they don't feel stupid for buying and not having the experiences you promised.
Lying will lead to horrible feedback in the future and can cost you more than you've already made.
Don't ruin your sales future by being rude or nasty with the customer.
They will phone a friend, fax someone, text-message, IM, e-mail, and even blog your treatment to the entire world in an instant.
Let your customers love you and send you referrals and watch your business grow.
Give them more, not less.
Developers and salespeople need to understand that.
What we used to do in the past could take years to be common knowledge to the general public because our methods of communicating were so much slower.
You might remember entertainers who worked their way to fame and fortune over a 20-year period because it took a long time to get around America, appear in many places, and ultimately build a following.
Television sets had only three major channels.
Today'space is faster.
We can have too much information instantly.
People can be Idols overnight.
Every time a consumer takes a timeshare or vacation ownership tour, they arrive with expectations.
These expectations can come from past experiences.
How many of the guests who tour with you today have been on a presentation in the past? Would you venture to guessmore than 50 % of them? If your customer has seen a similar product or service, they have an experiential benchmark to compare you by.
If you customer has seen multiple products, they have more to compare you to.
Addwhat they have heard from family and friends, plus what happenedon the shuttle bus to your resort, what they have read in the newspapers, books, and publications,on the Internet, and the calls they have received, even with you ,to evaluate what you are offering.
My funniest high-tech moments came from a mom who while touring with mekept excusing herself to take cell-phone calls from her family.
At the end of the presentation, the mom,said "Yes" to my offer and became my newest vacation owner.
While doing the paperwork, her adult son came up to her and asked if he could put his deposit on her credit card.
Both family members were on tour, with two separate agents and had been text-messaging each other the whole time.
The family members were communicating every single experience with the salespeople.
The young man wasscared, and interested, but wanted mom's guidance and feedback.
I never knew the truth until the transactions were done.
If you are not exceeding your customer's expectations remember one little text message during or even after your presentation or a cell phone call can kill your chances of ever earning a paycheck.
Two unknowing salespeople were effecting two sales at the same time.
How you exceed your customer expectations is with paying attention, caring from the heart about the customer and what would make him or her happy.
It's about honesty and being authentic.
People want to be guided to the truth so that latter they don't feel stupid for buying and not having the experiences you promised.
Lying will lead to horrible feedback in the future and can cost you more than you've already made.
Don't ruin your sales future by being rude or nasty with the customer.
They will phone a friend, fax someone, text-message, IM, e-mail, and even blog your treatment to the entire world in an instant.
Let your customers love you and send you referrals and watch your business grow.
Give them more, not less.
Source...