Information letters can be effective tools for communication with customers, employees.
The format gives them more credibility than traditional brochures have one.
Even though direct advertising is more than could reach the office trash can before your target.
Points for a letter and a really interesting marketing tool: * Interesting.
Whether you bring your clients to know me or encourage team spirit of employees, provide useful information and very readable.
For example, if you own a store interior design, wall coverings include articles that sell.
Topics are in the field and will strengthen the message, but offers advice that will create loyal audiences.
* Make yourself...
or not.
Abundance of programs for editing market is designing newsletters to be within everyone's reach.
Before trying yourself, take into consideration the possibility of recourse to a professions t that will create a template that you or your team member to enter text.
If you ever want to be a personal creation, browse a book before Loins computer.
* Find your image.
Depending on your budget, you can choose from a variety of styles, from simple, one-color to colorful format and more pages.
Factors as number of colors and layout, paper type and size lead to price differences, ask for estimates from different printing execution.
* Brief.
Limit yourself to less than eight pages and 300 words.
If the subject is long or complex, divide it in two long articles on one side with annotations.
* Remember the value of a photo.
Photography plus interesting element - not so narrow as the traditional "smiley face".
If not using a format color, remember the resolution better than black and white photographs.
Learn from a marketing manager whose letter to company president Figure bicolor was printed in shades of green.
* Do not ignore details.
Three times check spelling and grammar errors, which can harm the credibility and distracts the reader from the subject.
* Include a feedback system.
Readers can easily respond by including the name of a contact person, telephone and fax numbers, postal and email addresses.
Some ideas for reducing costs of newsletters: * Working with another company that addresses the same public, splits letter and expenses.
* Mail a simpler form by mail.
Small changes in the size reduced postage.
* Ask for prices at least four printing; concurrent of them will bring a good price.
* Provide an e-mail version.
Will help save on shipping and printing, but only if you send a request from clients.
There appeared new laws against spam.